Address the Envelope To Get Emails Opened

November 10, 2022 3:00 p.m. – 4:00 p.m. (Eastern Standard Time)

Some 68% of emails aren’t getting opened — let alone read. In fact, an average of 276 emails languish unread in inboxes at any given time. That’s an increase of 300% in just four years. Your subject line is only one of four elements recipients consider before deciding whether to open or click. In this webinar, you’ll learn to address all four. 

In this environment, what’s a communicator to do? In this webinar, you’ll learn how to grab attention in the inbox to get your email opened.

Specifically, you’ll learn how to:

  • Avoid dropping the key element on your envelope. 24% of recipients check this before opening. Too often, senders forget to write it — or, worse, have never even heard of it.
  • Go beyond the subject line to convince readers to open your message.
  • Write email subject lines that aren’t too long. Chances are, yours is twice as long as the recommended benchmark.
  • Avoid 3 common subject line approaches that reduce opens. That trick you’re using to draw them in? It may be keeping them out.

Speakers

Accreditation Information

Participants with the APR credential earn 0.5 CEUs for a webinar.

Pricing

REGULAR RATE
PRSA MEMBER
$0.00
NONMEMBER
$200.00

Categories:

Live Online, Webinar, Writing

Recording Date

November 10, 2022