Moving Beyond Demographics to Better Understand Your Audience

February 9, 2023 3:00 p.m. – 4:00 p.m. (Eastern Standard Time)

As early as 2014, TrendWatch said, “People — of all ages and in all markets — are constructing their own identities more freely than ever. As a result, consumption patterns are no longer defined by ‘traditional’ demographic segments such as age, gender, location, income, family status and more.”

Persona factors are outdated and it’s time to better identify your target markets through interest, emotion and storytelling — the age-old adage of Ethos, Logos and Pathos.

Join this PRSA Learning Webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.

By the end of this webinar, participants will:

  • Understand why demographics don’t tell the whole story of their audience.
  • Learn how to better identify their target markets to boost ROI.
  • Examine how to create a better client persona for more effective communication.


Accreditation Information

Participants with the APR credential earn 0.5 CEUs for a webinar.




Communication Strategy, Live Online, Webinar