Best Practices for Headline Writing: Reach Nonreaders With Words

March 30, 2023 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)

Even highly educated scientists read, on average, only 20% of the words on a page. So how can you craft messages that reach nonreaders?

In this webinar, you’ll learn how to pull readers into your message, make your piece more inviting and even communicate to flippers and skimmers with headlines and decks. Specifically, you’ll learn how to:

  • Reach nonreaders who spend just seconds with your piece.
  • Write headlines that get the word out with our five-step test.
  • Make the most of the hot spot in your headline. Otherwise, potential readers might skip instead of click.
  • Stop dropping the best-read element on your webpage. Some 95% of readers look here; 95% of writers leave it off.
  • Not get your head cut off. Chances are your headline is at least 150% longer than the recommended maximum for mobile.
  • Practice SEO like a pro with a cool tool that almost does the job for you.


Accreditation Information

Participants with the APR credential earn 0.5 CEUs for a webinar.




Live Online, Webinar, Writing