Ruling the Government Social Media Landscape

Content might be king, but these creative minds rule the government social media landscape.

“Most grandma / reindeer collisions are entirely preventable,” counsels @waDNR in advance of the upcoming Christmas season. “We’ll be ready,” alerts @neorsd in response to Taco Bell’s re-launch of the 90s favorite, the Mexican Pizza. “YOU are cold. They have fur. Do not let inside,” advises @OKWildlifeDept about mountain lions.

And yes, @USCPSCis there when you need to know about life-saving product recalls, but they’re also here to tell you, “Do not eat clothes.”.

Over the last few years, many media outlets – including The Guardian, The New York Times, Newsweek, NPR and Content Marketing Institute to name a few – have reported on a common theme: some government-run social media accounts are really, truly funny. From the early beginnings to provide information to customers, the social media managers behind these accounts soon realized the opportunity to cleverly engage with their audiences. And engage they did.

Meet four of the social media minds behind these popular accounts, and join in the conversation about what’s next for social media. What new(er) platforms are they using, and how they’re changing their content creation to engage stakeholders.

Panelists:

• Joseph Galbo, social media specialist, US Consumer Product Safety Commission, @USCPSC
• John Gonzalez, communications manager, Northeast Ohio Regional Sewer District, @neorsd
• Sarah Southerland, social media specialist, Oklahoma Department of Wildlife Conservation, @OKWildlifeDept
• Rachel Terlep, senior social media manager, Washington State Department of Natural Resources, @waDNR

Moderated by Lori Croy, APR, PRSA Public Affairs & Government Chair-Elect, director of communications, Missouri Department of Commerce & Insurance.

Hosted by the Public Affairs and Government Section. Paid registration for non-PAG members includes the live webinar and video playback for one month.