Feature Writing Workshop (Virtual)

June 4 and 5, 2024, 1–2 p.m. EDT

Draw readers in with feature-story structure!

Writers say, “We use the inverted pyramid because readers stop reading after the first paragraph.”

But in new research, readers say, “We stop reading after the first paragraph because you use the inverted pyramid.”

In this feature-story structure workshop, you’ll learn a writing structure that’s been proven in the lab to grab readers’ attention, pull them through the piece and leave a lasting impression.

Specifically, you’ll learn how to:

  • Master a structure that outperforms the inverted pyramid. The traditional news structure reduces readership, understanding, engagement and action. The feature-story structure increases readership, sharing and more.
  • Pull readers into your message with three effective elements of a great lead — and five leads to avoid.
  • Stop bewildering readers by leaving out an essential paragraph. (Most communicators forget it.)
  • Avoid the “muddle in the middle” with our five-step approach for organizing the body of your message.
  • End with a bang with our three-step test for the final paragraph.
  • Get Ann Wylie to help you write reader-focused messages. Watch as writing coach Ann Wylie edits your homework live in class.


Accreditation Information

Participants with the APR credential earn 0.5 renewal CEUs for each completed session of this workshop, for a total of 1.0 CEUs.




Course/Workshop, Live Online, Writing