Storytelling — Your New PR Superpower: How PR Pros Can Maximize the Potential of Story

August 15, 2024 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)

Storytelling is essential for effective public relations. That’s because humans are naturally wired for story. We think in story. We use it to make sense of the world around us. If you want your communications to inform, captivate, persuade, build support or be remembered, then it’s essential to make storytelling your new PR superpower.

Understand story in a new light. Storytelling executed correctly will win the hearts and minds of your key stakeholders and give your company or clients a competitive advantage.

In this PRSA Learning Webinar, veteran storyteller Leticia Pizzino and seasoned PR pro Jeff Pizzino, APR, will cover the remarkable science behind storytelling and what elements every good story needs. You’ll leave with the knowledge of how to harness story to give your PR more power and punch so that your messaging goes from noise to noticeable.

By the end of this webinar, participants will:

  • Learn how the brain processes story and how that relates to public relations.
  • Learn the types of corporate stories and where they can mine for potential stories most supportive to your PR efforts.
  • Learn the eight essential elements of story structure.


Accreditation Information

Participants with the APR credential earn 0.5 CEUs for a webinar.




Communication Strategy, Live Online, Webinar