PRSA 2024 IPA VirtuCon

For independent professionals, success requires more than just top-notch skills.  You need the skills and ability to run a business too; however, taking time off to attend relevant trainings and conferences is often cost-prohibitive, especially when you’re a solo practitioner.  In addition to the financial burden of registration and travel expenses, there is the intangible cost too: when indies take time off, no one is left “manning the shop.”  Work basically stops.  

IPA VirtuCon was created to provide members a conference-like program focused on running a business, enabling members to get training they needed without having to shut down their business.  Designed specifically as a virtual conference, long before virtual was a norm, it offers an expansion of our monthly webinar programs to help members improve their efficiency and effectiveness to run a successful business. 

Sessions & Speakers:

Linda Thomas Brooks

Please unite with us for the inaugural session featuring Linda Thomas Brooks, the Chief Executive Officer of PRSA, who shall speak on the present state of the institution. Linda shall give an inclusive illustration of the organization's current position, comprising recent accomplishments, obstacles confronted, and an intellectual perspective on how PRSA shall persistently propel advancement and innovation.

David A. Fields

Back by popular demand with all-new content!  David’s books include Amazon’s highest-rated book on the business of consulting released in the past 30 years: The Irresistible Consultant’s Guide to Winning Clients, and also The Executive’s Guide to Consultants.

Delegation for Reluctant Delegators with Ashlee Berghoff

When you talk with colleagues about delegation, you often hear “Delegation 101” advice like:

• Delegation is important
• If you’re maxed out, hire a VA
• You should delegate the easy admin work in your business

But you deserve a deeper conversation about operations, one that actually speaks to your challenges as you scale.  Delegation for Reluctant Delegators is designed for maxed-out agency owners and experts. Business operations can be a REVENUE DRIVER instead of a thorn in your side. This session is a great first step, as we’ll talk about:

• How to delegate when you don’t have time to delegate
• The upside-down approach to delegation that helps your team take ownership
• Letting go when your business is your baby
• What to delegate (and how to hand over the complicated stuff)

Blueprint for Growth:
Strategic Planning for PR Professionals with Patti Brownsord

Unlock the future of your PR business with our workshop designed specifically for Public Relations solopreneurs and small business professionals. This session focuses on harnessing qualitative insights from your experiences to chart a clear path for business expansion and success. Learn to apply our unique ROMP Goals framework to identify actionable strategies across Revenue, Operations, Marketing, and People, tailoring them to the unique needs of the PR industry. Elevate your practice with prioritized actions that drive meaningful growth and professional fulfillment.  We’ll be discussing:

• Qualitative Data Exploration: Engage in self-reflection to identify past successes, challenges, and aspirations. Collect personal and professional experiences to inform strategic planning, enhancing decision-making with or without existing quantitative metrics.
• Identifying Metrics That Matter: Learn to extract actionable ROMP (Revenue, Operations, Marketing, People) Goals from qualitative insights, focusing on critical areas to drive law practice growth and efficiency.
• Strategic Framework Application: Utilize a structured approach to prioritize key Performance Indicators and micro metrics, ensuring focused efforts without overwhelming your agenda, setting a clear path for the next few months.

Hosted by the Independent Practitioners Alliance and made available to all PRSA members. Paid registration for nonmembers includes the live webinar and video playback for one month.