From TV to TikTok: Next Gen Media Training

Serving as a spokesperson has never been more challenging. Continuous, on-demand news coverage, the integration of mainstream and social media, the explosion of livestreams, TikTok, podcasts and virtual interviews can confound even the most experienced communicator. One misstep can be extremely costly.

Traversing today’s nonstop digital media landscape requires a diverse skill set. This fast-paced workshop provides training and coaching for every type of media and social media encounter — whether you have a good story to tell or a crisis to manage.

Format: Presentations on communications techniques, including video samples, are combined with multiple, hands-on interactive exercises. You will work in small groups, developing responses to real-life, challenging scenarios. You will conduct mock media interviews, participate in podcasts and produce social media videos — all of which will be recorded and critiqued.

This workshop is designed for professionals who want to acquire new skills or refresh current ones. It is ideal for those who serve as a spokesperson and/or prepare others who represent their organization.