Breakthrough ROI: Investing in Asian American Audiences
August 19, 2025 3:00 p.m. – 4:00 p.m. (Eastern Daylight Time)
Join us for a compelling fireside chat exploring the power and potential of investing in Asian American audiences. This conversation brings together influential voices in communications and community engagement:
- Pat Ratulangi, Global Head of Corporate and External Communications at NielsenIQ
- Mariko Carpenter, Vice President, Community Engagement and Inclusive Insights at Nielsen
Together, they’ll unpack key findings from Nielsen’s latest report, https://www.nielsen.com/insights/2025/breakthrough-roi-investing-asian-american-audiences-media/, which reveals how brands can unlock significant returns by authentically engaging with this fast-growing and influential demographic.
We'll explore how Asian American audiences are creating cross-cultural connections and driving trends among broader consumers in the U.S. as:
- Tech trendsetters
- Retail influencers
- Growing sports fans
- Strategies for inclusive marketing that drives measurable ROI
Whether you're a communications leader, marketer, or advocate for equity in media, this session will equip you with data-driven strategies and inspiration to elevate your outreach.
