Developing and Overseeing a Student-Run Agency

February 16, 2026 3:00 p.m. – 4:00 p.m. (Eastern Standard Time)

Student-run PR agencies offer an opportunity for public relations students to gain real-world, hands-on experience before entering the workforce. So how does a department develop and implement this type of agency? This panel will feature instructors from four universities who use a variety of models in operating their student-run agencies – everything from offering course credit to paid positions to a student-run club. They also will offer insights on how and why their model works for their student population and offer advice for instructors who want to develop something similar for their students.

Hosted by the Educators Academy Section. Paid registration for non-Educators Academy Section members includes the live webinar and video playback for one month.


Presenters

Accreditation Information

Participants with the APR credential earn 0.5 CEUs for a webinar.

Pricing

Members of the Educators Academy Section receive the Section pricing listed below.

REGULAR RATE
PRSA MEMBER
$40.00
SECTION MEMBER
$0.00
NONMEMBER
$200.00

Categories:

Career: Early, Career: Mid-Level, Career: Senior-Level, Educators Academy, Format: Live Online, Special Interests, Webinar