Influencer Impact: Strategies for Outreach and Engagement in Nonprofits and Associations

Social media influencers can be powerful partners for associations and nonprofit organizations when relationships are built with intention and shared values. This session explores how mission-driven organizations can move beyond transactional influencer outreach to create authentic collaborations that build trust, expand reach, and drive real-world impact.

Attendees will learn how to:

• Identify creators who genuinely align with their mission.
• Approach outreach with a relationship-first mindset.
• Structure partnerships that support advocacy, fundraising, and community engagement.
• Measure impact without relying solely on traditional marketing metrics.

The session will include real-world case studies from nonprofit and community-based collaborations, highlighting both successes and lessons learned. Whether you’re new to influencer engagement or refining an existing strategy, this session will provide practical guidance for building meaningful, culturally aware, and sustainable creator partnerships.

Hosted by the Association/Nonprofit Section. Paid registration for non-Association/Nonprofit Section members includes the live webinar and video playback for one month.