AI in Creative Competitions: What Fragmented Standards Mean for Ethics, Transparency and Trust

As AI-assisted creative work becomes more widespread, professional competitions and industry organizations are responding in markedly different ways. Some have moved to formally recognize AI as part of the creative process, while others have reinforced traditional definitions of authorship by prohibiting its use altogether. Many organizations fall somewhere in between, allowing AI with disclosure or evaluating its use on a case-by-case basis. This lack of alignment has created uncertainty across the field, leaving practitioners without clear, consistent standards.

This PRSA webinar will bring together industry perspectives to examine what this fragmented landscape means for public relations professionals. Using real-world examples — from awards programs that embrace AI categories to those that ban AI-generated work — the panel will explore how varying standards affect ethics, transparency, credibility and reputational risk. Grounded in PRSA’s emphasis on ethics, accountability and trust, the discussion aims to offer practical insights for navigating AI-driven creative work when the rules are still being defined.

Hosted by the Educators Academy Section. Paid registration for non-Educators Academy Section members includes the live webinar and video playback for one month.