PRSA IPA Business-Building Webinar Series: May 2026 – Prove Your Value: A No-BS Measurement Playbook for Independent PR Pros

Public Relations practitioners do not have the luxury of hiding behind vague metrics or waiting months to demonstrate impact. Clients want results, and they want to understand them quickly.

Join the PRSA Independent Practitioners Alliance (IPA) and the PRSA College of Fellows as we co-host an insightful and practical webinar with measurement pioneer Katie Delahaye Paine, better known as the “Measurement Queen.” She’ll cut through the noise and show you how to build a simple, credible approach that demonstrates impact and strengthens client relationships.

Drawing on decades of experience shaping industry standards, from the Barcelona Principles to today’s evolving data landscape, we’ll focus on what actually matters for public relations practitioners. Katie will show you how to connect communications activity to real business outcomes without overcomplicating the process. During this session, you will learn how to:  

• Move beyond vanity metrics
• Design a streamlined dashboard you can realistically maintain
• Use data as a strategic advantage in client conversations, from onboarding through ongoing engagement.
• Identify the handful of metrics that clearly demonstrate client value
• Build a simple, repeatable measurement dashboard for your practice
• Use data to strengthen client retention, positioning, and performance

If you have ever struggled to answer the question, “So what did we get for this investment?” this session will give you a clearer, more confident response.

Hosted by IPA Program Chair and successful indie Wendy Kurtz, APR, CPRC, Fellow PRSA, this highly rated, monthly webinar series is designed specifically for independent professionals.  It features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.

Hosted by the Independent Practitioners Alliance and made available to members of the College of Fellows. Paid registration for non-IPA Section members includes the live webinar and video playback for one month.