The Age of AI: Smart Brevity for PR
June 4, 2026 2:00 p.m. – 2:30 p.m. (Eastern Daylight Time)
AI now synthesizes everything published about your org and feeds it back to journalists, clients, and prospects. If your external messaging is vague or bloated, that's the story AI tells. And if your internal comms miss the mark, your organization can’t execute on priorities. Smart Brevity is how to fix it.
Smart Brevity was born in a newsroom, pressure-tested in organizations around the world, and proven to be the communication method that can engage busy readers without wasting time or watering down details.
In this PRSA Demo Day, you’ll hear from Phil Dufresne, editor and trainer at Axios HQ, and Victoria Blair, vice president of partnerships.
Attendees will:
- Experience a demo of a Smart Brevity workshop, including the research behind the method and its proven techniques.
- Learn what results organizations see when they transform the quality of their communications.
- Have an opportunity to ask questions about Axios HQ’s Smart Brevity training.
The bottom line: Smart Brevity can set a new standard for how your organization communicates — inside and out.