A Different Story for Every Member: Using Agentic AI to Personalize Communications at Scale
September 29, 2026 12:00 p.m. – 1:00 p.m. (Eastern Daylight Time)
Learn how agentic AI can help organizations tailor communications for members, donors, and other stakeholders at scale—while maintaining a consistent voice, protecting mission alignment, and preserving the human judgment essential to effective communication.
Presenter: Roy Abdo, Founder and CEO, Digital Revamp
Moderator: Tony Pals, Director of Communications, American Educational Research Association
Hosted by the Association/Nonprofit Section and made available to all PRSA and PRSA members. Paid registration for non-Association/Nonprofit Section members includes the live webinar and video playback for one month.
Presenters
Accreditation Information
Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation.
Pricing
Association/Nonprofit Section members receive the Section pricing listed below.
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Categories:
Association/Nonprofit, Career: Early, Career: Mid-Level, Career: Senior-Level, Communication Strategy, Emerging Trends, Format: Live Online, Techniques & Tactics, Webinar