PRSA IPA Business-Building Webinar Series: Oct. 2026- The Independent Advantage: Think Bigger, Partner Smarter and Grow Strategically

Independent PR practitioners may be teams of one or few, but their specialized expertise, agility and trusted partnerships yield an outsized impact. Are you making the most of those advantages?

In this month’s PRSA Independent Practitioners Alliance webinar, Susan Dosier and Melissa Benhaim will share how they have used their independence to pursue ambitious ideas, provide niche expertise and build flexible partnerships - without overextending themselves or taking on the overhead of a traditional agency.

 

Drawing on real-world examples from their travel and hospitality work, we’ll explore how independent practitioners can:

• Turn specialized knowledge into a business advantage (in their case, travel & hospitality PR--and even establishing niches inside that vertical)
• Pursue creative ideas that larger organizations may lack the time or flexibility to champion
• Give clients candid, strategic counsel, even when it means going against what’s typically been done
• Partner with other independents to expand capabilities and compete for larger assignments. Fun fact: Susan and Melissa are currently collaborating on a museum client, so you’ll get their unfiltered insight in real time!
• Support agency clients as trusted collaborators and bring in additional revenue

Although the examples come from travel and hospitality PR, the strategies apply to independent practitioners across all industries who want to increase their value, broaden their opportunities and grow on their own terms.

Hosted by IPA Program Chair and successful indie Wendy Kurtz, APR, CPRC, Fellow PRSA, this highly rated, monthly webinar series is designed specifically for independent professionals.  It features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.

Hosted by the Independent Practitioners Alliance. Paid registration for non-IPA Section members includes the live webinar and video playback for one month.