10 Things Your Boss Wishes You Knew About Technology and Innovation In PR


Advances in technology are growing at an exponential rate. From automatic driving automobiles that can conveniently deliver pizza within minutes and drones that can drop off Amazon orders to casual weekend vacations to the moon, some of these developments are already in progress while others are quickly on the horizon. As industries and experiences adapt for the future, the pressure is on for those of us who practice communication and PR to advance our own work speed, flexibility and efficiency in order to remain effective and continuously demonstrate our value and relevance.
USC’s 2019 Global Communications report on PR Tech indicated the vast majority of CEOs reported they expect to see their communications teams demonstrate communications efforts that indicate a clear connectivity back to tangible business goals. One-third of those CEOs identified customer experience optimization as a primary objective followed by audience targeting, measurement of results, trend predication and crisis management. 
This webinar will explore some of the most recent trends in PR technology and innovation.

By the end of this webinar, you will learn about:

  • Some of the top websites to follow and assess when researching technology tools and trends.
  • Interesting innovations happening in PR technology.
  • The short-list of questions you will want to be certain to ask before adopting new PR technology. 

This webinar is for PR team members who make decisions about technology platforms that will be used to complete the work.


Accreditation Information

Participants with the APR credential earn 0.5 CEUs for a webinar.




Communication Strategy, Emerging Trends, On-Demand, Techniques & Tactics, Webinar

Recording Date

December 2, 2021