Disrupting the Norm: The Future of Media Monitoring


In this PRSA Learning Webinar, learn how comms professionals can harness AI and data to inform strategy on reputation and the wider business.

In an ever-evolving business landscape, communication professionals are facing the monumental task of staying ahead of the curve, navigating issues and capitalizing on opportunities. From sustainability concerns and supply chain risks to competitor actions and regulatory updates, the challenges are multifaceted. Yet, the ability to decipher these intricacies is crucial, and the key lies in the application of AI to elevate communication strategies to a more strategic level.

Join external communications manager, Carly Owens, and Signal AI’s customer success manager, Michael Manley, who will delve into the transformative power of AI and data in shaping communication strategies and influencing broader business decisions. In this webinar, we will explore practical examples, shedding light on:

  • Navigating Complexity: Understand the major challenges involved in effectively monitoring the diverse areas necessary to comprehend both opportunities and risks in your business environment.
  • Strategic Opportunities: Discover the significant opportunities that await communication professionals who harness data analysis to drive strategic decision making.
  • Reputation Management: Learn how to leverage intelligence to impact your reputation management strategies and, in turn, inform broader business initiatives.
  • Resource-Efficient Monitoring: Explore the benefits of using AI to actively monitor and measure key metrics without placing undue burdens on your valuable resources.


Accreditation Information

Participants with the APR credential earn 0.5 CEUs for a webinar.




1 hour


Crisis & Reputation, Emerging Trends, On-Demand, Webinar