Five Ways To Integrate Cultural Strategy Into PR Plans


Americans are more multiracial than ever. The face of America looks different, and that means the majority of Americans are different. Have you accounted for that evolution in your public relations campaigns? Reaching the hearts of stakeholders starts with understanding their culture. That understanding can be gained by pros from all kinds of backgrounds if a strategic effort is made.

Learn from internationally recognized PR thought leader and PRSA’s Strategies & Tactics “Cultural Strategy” columnist Melissa Vela-Williamson, APR, as she shares ways to be more culturally competent with your public relations plans and actions.

During this PRSA Learning Webinar, Vela-Williamson will share data, relatable stories and actionable tips that illustrate intersecting PR with DEI principles like respecting culture and values. Sure to empower professionals from any size organization to become better advocates and use PR for social good.

By the end of this webinar, participants will:

  • Learn the cultural makeup of today's American population, what culture consists of and how it applies to public relations.
  • Understand how DEI should and could impact PR campaigns.
  • Acknowledge how intersecting PR and DEI can create social responsibility outcomes.
  • Discover how inclusive communication can strengthen messaging platforms and stakeholder engagement.


Accreditation Information

Participants with the APR credential earn 0.5 CEUs for a webinar.




1 hour


Diversity & Inclusion, On-Demand, Techniques & Tactics, Webinar