Principles of Effective Crisis Response


Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust. Participants will learn the core principles of effective crisis response. We’ll address the drivers of trust in the context of fulfilling expectations. What would reasonable people appropriately expect a responsible organization to do in crisis situations? Learn how to quickly prevent reputational harm with the core expectation that the organization cares.

Case Study: This program’s discussions will surround a case study balancing empathy and risk and give examples of showing care as well as failing to show care.

By the end of this program, participants will be able to:

  • Understand the predictable dynamics in a crisis.
  • Choose the most productive option that will resolve a crisis quickly.
  • Persuade decision-makers to approve an approach to resolve the crisis that may not be immediately obvious to them.


Accreditation Information

Participants with the APR credential earn 0.5 CEUs for a webinar.




Crisis & Reputation, On-Demand, On-Demand Webinar

Recording Date

October 29, 2019