Response to Controversial External Issues

On-Demand

Mayo Clinic, a worldwide destination medical center with more than 40,000 employees, is in some ways connected to many of the socially significant events that occur around the world, whether it be a tragedy such as the shootings in Orlando, the death of a pop icon like Prince or a movement like Black Lives Matter. How does Mayo Clinic evaluate and respond to these events in a way that’s timely and reflective of the organization’s culture, purpose and priorities?

To assist with quick decision making, the Mayo public affairs team, with support from PadillaCRT, developed an issues response tool that helps objectively evaluate and score an event to lend insight into the appropriate level of response. PadillaCRT’s Matt Kucharski will share the events leading up to creation of the tool and examples of the tool in action.

By the end of this webinar, participants will be able to:

  • Learn how to identify all of the potential strategic factors that inform an organization’s response to an external social event including impact on employees, customers, benefactors and partners.
  • Learn how to build a case for the most appropriate level of response to an external social issue using fact-based decision making and reducing emotion and gut feel.
  • Understand the ranges of responses that may be appropriate when faced with an external social issue — both for internal and external audiences.

Speakers

Accreditation Information

Participants with the APR credential earn 0.5 CEUs for a webinar.

Pricing

REGULAR RATE
PRSA MEMBER
$0.00
NONMEMBER
$200.00

Categories:

Communication Strategy, Crisis & Reputation, On-Demand, On-Demand Webinar, Social Media

Recording Date

May 22, 2018