Counselors for Higher Education 2021 Summit

Counselors for Higher Education 2021 Conference
Higher Ed 2.0: Forgetting Normal, What’s Next?

August 2 - 5, 2021

For the past year and a half, higher education communicators have had to pivot and adapt to situations few of us ever could have imagined. Now is the time for us to step back, process what we’ve learned, and determine the new best practices that have emerged while continuing to address the perennial issues higher education faces.

Join us Aug. 2-5 for a virtual symposium and hands-on workshops that will provide you with new strategies and tactics for tackling the myriad issues you face as a communicator and come away with fresh ideas and renewed camaraderie with your fellow Counselors to Higher Education. 

 

Day One

Monday, Aug. 2


Workshop
4 p.m. EDT

Social Listening 101: Can They Hear You Now?
This workshop will show you how to create an impactful social media presence.
Matt Gerien, Senior Vice President at the RW Jones Agency
Additional Registration Fee Required for This Workshop

Keynote Address
6 p.m. EDT

Preventing Debt without a Degree
How to ensure students get the return on their higher education investment.
Carlo Salerno, Vice President of Research, CampusLogic

Laura Perna, Vice Provost for Faculty Higher Education Division, GSE Centennial Presidential Professor of Education, Executive Director, Penn AHEAD at UPenn

 

 

Day Two

Tuesday, Aug. 3


Workshop
11 a.m. EDT

Walking the Talk: Reimagining Marketing & Communications Role in DEI
Learn from top higher education marketers and EDI experts about how to be inclusive while still representing your authentic student body. 

Eric Page , Carnegie Dartlet

Renea Morris, Vice Chancellor for Marketing & Communications at the University of Denver

Russell Yost, Senior Director for Marketing and Communications, University of Washington

Additional Registration Fee Required for This Workshop

 

Breakout Sessions
12 noon EDT

EDI on Campus: Making Systemic Change
Navigating the hard and important work of creating a more just and equitable society.
Mary Ann Villarreal, Vice President of Equity, Diversity and Inclusion at the University of Utah
Shaun Harper, Provost Professor of Management and Organization; Clifford and Betty Allen Chair in Urban Leadership; USC Race and Equity Center Executive Director

 

Mental Health in Focus
Learn how to acknowledge what was lost over the past 18 months while also focusing on moving forward.
Josh Eyler, Center for Exc in Teaching & Learning, Director of Faculty Development and Lecturer of Writing and Rhetoric at Ole Miss
Ross Aikens, Adjunct Assistant Professor, Higher Education Division, Program Manager at UPenn

 

Breakout Sessions
3:30 p.m. EDT

An Era of Political Polarity: Can Colleges Bridge the Divide?
A look at how colleges and universities are navigating the often tricky political environment.
Travis Mollohan, Director of Government Relations at West Virginia University 
Don Hale, Vice President for Public Relations and Marketing Communications at Georgia State

Creating Culture at a Time of Scrutiny
How to communicate your institution's position on racial justice since the summer of 2020.
Tania Tetlow, President of Loyola University New Orleans
Ravi Rajan, President of CalArts 
Moderator: Sheena McFarland, Director of Marketing & Communications at the David Eccles School of Business, University of Utah

 


Day Three

Wednesday, Aug. 4


Breakout Sessions
12 noon EDT

Social Media Strategy Update
The most important tactical and strategic shifts
Tony Dobies, Senior Marketing Director, West Virginia University
TaQuinda Johnson, Eastern Michigan

Truth vs. Free Speech: Navigating the Conspiracy Age
Gain insight into how campus communicators can balance promoting both truth and free speech.

Cerri Banks, Syracuse University
Yotam Ophir
, University at Buffalo

 

Workshop
2 p.m. EDT

The Inside Scoop: How to Create Consistent Internal Communication Vehicles
Create vehicles that connect folks across the college campus.
Mike Strecker, Assistant Vice President for Communications at Tulane University
John Morgan, Associate Vice President of Public Relations at Quinnipiac University

Additional Registration Fee Required for This Workshop

 

Breakout Sessions
3:30 p.m. EDT

Operating from a Moral Center: Using Values to Plan for Campus Issues
How to create values that turn crisis into opportunity.
Sean Rossall, CEO of RW Jones Agency
Renell Wynn, Vice President for Communications & Marketing at Wesleyan University
Andy Hirsch, Vice President for Communications & Marketing at Swarthmore College

 

Creating Campus Relationships to Strengthen Communications
How to build relationships across campus. 
Chris Nelson, Director of Communications - University of Utah
Pamela Bishop, Director of Marketing and Communications - EDI University of Utah 
Grace Lazzara, Director of marketing, communications and outreach, University at Buffalo 
John Della Contrada, VP for communications, University at Buffalo

 

Day Four

Thursday, Aug. 5


Patrick Jackson Memorial Lecture
Advocate for Higher Education award presentation
12 noon EDT

Hear from the 2021 Advocate for Higher Education award recipient
Michael Sorrell, President of Paul Quinn College
Marjorie Hass, President of the Council of Independent Colleges

 

Workshop
1:30 p.m. EDT

Media Relations: How to Best Wind Up for the Pitch
Break through the press release noise.
Joe Linstroth, Media Relations Director, Macalester College
Additional Registration Fee Required for This Workshop

Registration

Virtual Conference Registration

Saver  

(Received by July 14)

Regular 

(Received after July 14)
   

PRSA CHE Member (Full Conference)

$150$175

PRSA Member* (Full Conference)

$165$190

Nonmember (Full Conference)

$175$200
Hardship Rate$100$100
   
   

Virtual Workshops

(not included in conference registration)

Single Workshop

All 4 Workshops

   
Workshop 1
Social Listening 101: Can They Hear You Now?      
$20 CHE
$25 PRSA
$30 NON
$65 CHE
$90 PRSA
$110 NON
   

Workshop 2
Psychographics in Marketing? EDI in Marketing: Avoiding Three and a Tree

$20 CHE
$25 PRSA
$30 NON
$65 CHE
$90 PRSA
$110 NON
   
Workshop 3
The Inside Scoop: How to Create Consistent Internal Communication Vehicles
$20 CHE
$25 PRSA
$30 NON
$65 CHE
$90 PRSA
$110 NON
   
Workshop 4
Media Relations: How to Best Wind Up for the Pitch

$20 CHE
$25 PRSA
$30 NON
$65 CHE
$90 PRSA
$110 NON
   

 

PLATINUM SPONSORS


Carnegie
RW Jones Agency