Counselors for Higher Education 2021 Conference
Higher Ed 2.0: Forgetting Normal, What’s Next?
August 2 - 5, 2021
For the past year and a half, higher education communicators have had to pivot and adapt to situations few of us ever could have imagined. Now is the time for us to step back, process what we’ve learned, and determine the new best practices that have emerged while continuing to address the perennial issues higher education faces.
Join us Aug. 2-5 for a virtual symposium and hands-on workshops that will provide you with new strategies and tactics for tackling the myriad issues you face as a communicator and come away with fresh ideas and renewed camaraderie with your fellow Counselors to Higher Education.
Day One
Monday, Aug. 2
Workshop
4 p.m. EDT
Social Listening 101: Can They Hear You Now?This workshop will show you how to create an impactful social media presence.
Matt Gerien, Senior Vice President at the RW Jones Agency
Additional Registration Fee Required for This Workshop
Keynote Address
6 p.m. EDT
Preventing Debt without a DegreeHow to ensure students get the return on their higher education investment.
Carlo Salerno, Vice President of Research, CampusLogic
Laura Perna, Vice Provost for Faculty Higher Education Division, GSE Centennial Presidential Professor of Education, Executive Director, Penn AHEAD at UPenn
Day Two
Tuesday, Aug. 3
Workshop
11 a.m. EDT
Walking the Talk: Reimagining Marketing & Communications Role in DEILearn from top higher education marketers and EDI experts about how to be inclusive while still representing your authentic student body.
Eric Page , Carnegie Dartlet
Renea Morris, Vice Chancellor for Marketing & Communications at the University of Denver
Russell Yost, Senior Director for Marketing and Communications, University of Washington
Additional Registration Fee Required for This Workshop
Breakout Sessions
12 noon EDT
EDI on Campus: Making Systemic Change
Navigating the hard and important work of creating a more just and equitable society.
Mary Ann Villarreal, Vice President of Equity, Diversity and Inclusion at the University of Utah
Shaun Harper, Provost Professor of Management and Organization; Clifford and Betty Allen Chair in Urban Leadership; USC Race and Equity Center Executive Director
Mental Health in Focus
Learn how to acknowledge what was lost over the past 18 months while also focusing on moving forward.
Josh Eyler, Center for Exc in Teaching & Learning, Director of Faculty Development and Lecturer of Writing and Rhetoric at Ole Miss
Ross Aikens, Adjunct Assistant Professor, Higher Education Division, Program Manager at UPenn
Breakout Sessions
3:30 p.m. EDT
An Era of Political Polarity: Can Colleges Bridge the Divide?
A look at how colleges and universities are navigating the often tricky political environment.
Travis Mollohan, Director of Government Relations at West Virginia University
Don Hale, Vice President for Public Relations and Marketing Communications at Georgia State
Creating Culture at a Time of Scrutiny
How to communicate your institution's position on racial justice since the summer of 2020.
Tania Tetlow, President of Loyola University New Orleans
Ravi Rajan, President of CalArts
Moderator: Sheena McFarland,
Director of Marketing & Communications at the David Eccles School of Business, University of Utah
Day Three
Wednesday, Aug. 4
Breakout Sessions
12 noon EDT
Social Media Strategy Update
The most important tactical and strategic shifts
Tony Dobies, Senior Marketing Director, West Virginia University
TaQuinda Johnson, Eastern Michigan
Truth vs. Free Speech: Navigating the Conspiracy Age
Gain insight into how campus communicators can balance promoting both truth and free speech.
Cerri Banks, Syracuse University
Yotam Ophir, University at Buffalo
Workshop
2 p.m. EDT
The Inside Scoop: How to Create Consistent Internal Communication Vehicles
Create vehicles that
connect folks across the college campus.
Mike Strecker, Assistant Vice President for Communications at Tulane University
John Morgan, Associate Vice President of Public Relations at Quinnipiac University
Additional Registration Fee Required for This Workshop
Breakout Sessions
3:30 p.m. EDT
Operating from a Moral Center: Using Values to Plan for Campus Issues
How to create values that turn crisis into opportunity.
Sean Rossall, CEO of RW Jones Agency
Renell Wynn, Vice President for Communications & Marketing at Wesleyan University
Andy Hirsch, Vice President for Communications & Acting Chief of Staff at Swarthmore College
Creating Campus Relationships to Strengthen Communications
How to build relationships across campus.
Chris Nelson, Director of Communications - University of Utah
Pamela Bishop, Director of Marketing and Communications - EDI University of Utah
Grace Lazzara, Director of marketing, communications and outreach, University at Buffalo
John Della Contrada, VP for communications, University at Buffalo
Day Four
Thursday, Aug. 5
Patrick Jackson Memorial Lecture
Advocate for Higher Education award presentation
12 noon EDT
Hear from the 2021 Advocate for Higher Education award recipient
Michael Sorrell, President of Paul Quinn College
Marjorie Hass, President of the Council of Independent Colleges
Workshop
1:30 p.m. EDT
Break through the press release noise.
Joe Linstroth, Media Relations Director, Macalester College
Additional Registration Fee Required for This Workshop
Registration
Virtual Conference Registration | Saver(Received by July 14) | Regular(Received after July 14) |
PRSA CHE Member (Full Conference) | $150 | $175 |
PRSA Member* (Full Conference) | $165 | $190 |
Nonmember (Full Conference) | $175 | $200 |
| Hardship Rate | $100 | $100 |
Virtual Workshops(not included in conference registration) | Single Workshop | All 4 Workshops |
| Workshop 1 Social Listening 101: Can They Hear You Now? | $20 CHE $25 PRSA $30 NON | $65 CHE $90 PRSA $110 NON |
Workshop 2 | $20 CHE $25 PRSA $30 NON | $65 CHE $90 PRSA $110 NON |
| Workshop 3 The Inside Scoop: How to Create Consistent Internal Communication Vehicles | $20 CHE $25 PRSA $30 NON | $65 CHE $90 PRSA $110 NON |
| Workshop 4 Media Relations: How to Best Wind Up for the Pitch | $20 CHE $25 PRSA $30 NON | $65 CHE $90 PRSA $110 NON |
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