Counselors for Higher Education PRSA Virtual Summit

Counselors to Higher Education
2020 Summer Symposium

Your work and your communications have shifted in response to recent events – and CHE is here to support you.
Join us for a special CHE virtual event that provides s’more content on the topics at top of mind.


Tuesday, July 7

Log on to hear panel discussions from peers at institutions across the country on three topics:


Session 1: 
2-3 p.m. EDT

How to Be an Anti-Racist Communicator

Higher education communicators are responsible for shaping the internal and external perceptions of their institutions and higher education broadly. All too often, however, this communication is developed from a perspective-based in whiteness and grounded in implicit bias. This panel will explore how that shapes reactions and engagement on matters of diversity, equity and inclusion. As well, the panelists will discuss how communicators can shift their perspective and transform their communications to be truly inclusive.

Sean Rossall, CEO & Managing Partner, RW Jones Agency
Barbara Stambaugh, Vice President for Communications, Franklin & Marshall College
Julian Williams, Vice President for Diversity, Equity & Inclusion, University of South Carolina
Renell Wynn, Vice President for Communications, Wesleyan University



Session 2: 
3-4 p.m. EDT

Pivoting Student Recruitment and Retention in the time of COVID

The rise of COVID-19 forced colleges and universities to quickly pivot student yield efforts during the height of the spring season. With restrictions on travel and events impacting admission and recruitment efforts into the foreseeable future, how do campuses adapt their strategies to achieve enrollment goals? How can effective digital communications support these efforts?

Jamie Ceman, Vice President for Communications and Marketing, Chapman University
Mike Drish, Director of First-Year Admissions, University of Massachusetts, Amherst
James Miller, Director of Admissions, Seattle University
Lauren Stanfield, Director of Communications and Marketing, Student Services and Enrollment Management, University of Oregon

Todd Rinehart
, Vice Chancellor for Enrollment at the University of Denver and President-Elect of the National Association for College Admission Counseling (NACAC)


Session 3: 
4-5 p.m. EDT

Cultivating and Enhancing Engagement Opportunities with Alumni

Colleges and universities base their advancement strategies on creating meaningful engagement opportunities with alumni and supporters. These efforts are often centered on face-to-face opportunities like athletics and on-campus events. Learn how campuses are using unique communications tactics to engage with alumni and friends when face-to-face opportunities are limited — including how they are using digital communications to cultivate and strengthen these relationships.

Terri Hiroshima, Assistant Vice President, Marketing & Communications, University of Washington Alumni Association
Travis L. Nelson, Director of Alumni Engagement, Cal State East Bay
Brian Thornton, Assistant Vice President, Advancement Communications and Marketing, Carnegie Mellon University

Lori Bachand, Associate Vice President for Communications and Marketing, Cal State East Bay



Thursday, July 9

Log on again for discussion forums around all three topics. The session will conclude with a virtual happy hour and presentation of our CHE Advocate for Higher Education Award to Utah Valley University President Astrid Tuminez, Ph.D., who will deliver concluding remarks in the annual Patrick Jackson Lecture.


Hosted Discussion Sessions
3:30-4:45 p.m. EDT


Happy Hour and CHE Advocate for Higher Education Award Presentation
5-6 p.m. EDT


Pack your burning questions and take a virtual summer road trip with us.  

CHE is proud to offer this event free for CHE section members.
The event is $75 for PRSA members and $100 for non-members (including access and recordings for both days).