2020 Corporate Communications Conference Program

We are currently planning the 2020 Corporate Communication Conference. For reference, expand the 2019 program lineup below.

2019 Program Lineup

We are currently planning the 2020 program. The program from the 2019 event appears below for reference.


2019 Conference Program

Thursday, June 27

7:30 a.m.– 5 p.m.Registration
8–9 a.m.Breakfast
9–10:30 a.m.

Opening Keynote: A Conversation With Joanna Coles

James Shackelford
, APR, 2019 Conference Chair; president & CEO, SomaComm

10:45–11:45 a.m

Roundtable Discussions

Towanda Long, APR
Carla Wooley, APR — External, Media Relations
Travis Bullard — Internal Communications
Becca Arrington — Digital & Social Media
Kate McClain Todd — Crisis & Reputation

Noon–1:30 p.m.

Luncheon Keynote

The State of PR & Communication Marketing 

Speaker: Russell Dubner, president & CEO, Edelman U.S.

Moderator: Kathleen Q. Sebastian, 2019 Section Chair; advisor, internal communications, BP

1:45–2:45 p.m.

Breakout Sessions I

Internal Communications
Speaker: Amy Jenkins, director of client strategy, APPRise Mobile

Influencers: Building an Influential Corporate Storytelling Strategy
Speaker: Danica Kombol, CEO, Everywhere Agency

3–4 p.m.

Breakout Sessions II

Decoding Diversity in PR 
Speaker: Shanita Akintonde, 2019 Diversity Chair 

A New DTC Mindset: What Communications Professionals Can Learn from Today's Leading Direct to Consumer Brands
Tiffany Guarnaccia, CEO, Kite Hill PR, founder, Communications Week
Meredith Klein, director of media and public relations,

4:15–5:15 p.m.

Breakout Sessions III

The Power of Experiential In Communications - Creating Your Own Moments
Speaker: Jennifer Cho, EVP & GM Southwest, Weber Shandwick

5:30–6:30 p.m.Networking Reception — New York Marriott Downtown
6:30–9 p.m.Dinner On Your Own

Friday, June 28

88:45 a.m.Breakfast
8:459:45 a.m.Morning Keynote: Media Panel

Moderator: Towanda Long, APR,
Charlotte Pipe & Foundry  
1011 a.m.

Breakout Sessions IV

Plot Twist: How to Shake Up Your Storytelling
Speaker: Brandi Boatner, digital experience manager, IBM

The Latest Science of Being Heard
Speaker: Elizabeth Edwards, founder & president, Volume PR & 11th Octave

11:15–12:15 p.m.

Breakout Sessions V

Driving Thought Leadership Through Content Marketing
Speaker: Brooke Traister, APR, global content, Texas Instruments

Putting Data into Context: Building a Data-First PR Function in an Age of Data-Driven Decision-Making
Mark Avera, vice president, Digital: Porter Novelli

12:30–2 p.m.

Luncheon Keynote

Chief Communications Officer Roundtable

Stacey Jones,
managing director, global corporate communications lead, Accenture
Cheryll Forsatz, vice president, corporate communications & public relations Ferrero (Ferrero Rocher, Nutella, Tic Tac and others) 
Jason D. King, senior vice president, corporate communications & marketing, Clear Channel Outdoor 
Craig Minassian, chief communications & marketing officer, The Clinton Foundation 

Moderator: Todd Blecher, director, external communications, Defense, Space & Security, Boeing

2-2:15 p.m.

Closing Remarks

Speaker: James Shackelford, APR, 2019 Conference Chair; president & CEO, SomaComm




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