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Counselors Academy

Counselors Academy Section has been connecting senior public relations counselors, from the leaders of established larger firms to independent practitioners, for more than 50 years.

Today, Counselors Academy continues to empower members through closely collaborative relationships, meaningful professional development and education programs, and information on best practices in public relations counseling. All of our members are passionate about offering their insights and experiences while drawing on the unique perspectives of their peers. We know that by sharing our skills, we do better work.

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In the wake of unprecedented, high-profile and devastating corporate crises, Reputation Risk has emerged as the No.1 most important strategic risk for every organization. CEOs and Boards need someone to tackle these risks for them — with more than just a crisis management plan. Communicators have an opportunity to meet this need for leadership by implementing a low-tech, high-touch, cross-functional process that gives senior management confidence that Reputation Risk is well-managed.
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Counselors Academy Spring Conference

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