Health Academy 2021 Virtual Conference
You’re not on mute! Evolving to your next normal
We all know the now infamous catchphrase of countless videocall marathon days. But it’s 2021, and we’re going to take this time to talk about what we learned from the trying times of the last year. Pandemic, civil unrest, economic uncertainty
and so much more converged to reshape how public relations professionals influenced how organizations engaged with their stakeholders.
“You’re not on mute!” will give you a sense of how PR played a critical role inside and outside the key issues of 2020. We’ve condensed our programming to two days to let you stay connected to your work while delivering world-class, practical content to make you a better strategist and tactician. (Oh, and there will be fun, too!)
Find your voice, become that advocate, and unmute yourself at our seminal event. We hope to see you online and ready to engage in April!
Day One
Working Smarter
Wednesday, April 21, 10 a.m. - 5:30 p.m. ET
Welcome
Mindfulness Moment
10-10:15 a.m.
Keynote: Nadia Bilchik
10:15-11:30 a.m.
This highly interactive, transformational keynote will first guide each participant to their own unique perspective on the importance of diversity in driving innovation and growth.
Break for lunch and catching up with your work inbox! Join us back at 2pm for more exciting program content!
Breakout Sessions
2-3 p.m.
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Pitch 2.0: The Next Generation How Augusta University Cut Through the Noise
April 21, 2021 2:00 p.m. – 3:00 p.m.
We'll discuss ways to leverage your experts, their answers, and perspectives to become a go-to resource for many including journalists the world overPresenter: Deanne Taenzer Danielle Harris, M.Ed. Heather Henley -
How to do it right: an HBCU's perspectives on engagement with black communities during COVID
April 21, 2021 2:00 p.m. – 3:00 p.m.
Understand the complexity of institutional engagement in Black communities.Presenter: Irene Doherty, PhD K Sean Kimbro, PhD Lisa Paulin, PhD William Pilkington, D.P.A., M.P.A., M.A. Seronda A. Robinson, PhD Brian Carey Sims, Ph.D. Tianduo Zhang, PhD -
Work Smarter Not Harder - How to Implement Your Social Media Strategy with Frameworks and Processes That Generate Results
April 21, 2021 2:00 p.m. – 3:00 p.m.
It's easy to talk big picture strategy, but what tactics does your team have in place to implement those ideas on social media?Presenter: Megan Mullen -
Searching For 2021: The Why Behind A Unified Approach To SEO & SEM
April 21, 2021 2:00 p.m. – 3:00 p.m.
Take a look at the three main silos that the total search picture lives in, PPC, SEO and Analytics, and how to combine these tools to optimize your strategy across the board.Presenter: Sam Tomlinson
Breakout Sessions
3:15-4:15 p.m.
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Podcasting for Health Care Organizations
April 21, 2021 3:15 p.m. – 4:15 p.m.
Learn about the ways health care organizations are successfully using podcasts to inform, educate, and engage key audiences.Presenter: Paige Mihalik Richard Fawal Myles Goldman -
Creating happier, healthier and more productive client and agency relationships
April 21, 2021 3:15 p.m. – 4:15 p.m.
The client/agency relationship is as complicated and nuanced as it is fulfilling and mutually beneficial, even during the most dynamic times. Hear from client/agency partners who are successfully navigating this relationship and their strategies to creating meaningful, long-term partnerships.
Presenter: Amy Atwood Molly Stock Monique Kelley -
Engaging Diverse Media to Drive Health Equity
April 21 – February 16, 2021
Health care communicators must embrace outreach to media aligned with the needs of people of all colors, races, and ethnicities. Media outlets that specifically focus on communities of color or provide news in a native language enable wider, deeper access to accurate, culturally relevant, and actionable health information.Presenter: Julian Do Amanda Kim -
Healthy Newspapers = Healthy Communities
How to fight the plague of news deserts and promote your organization by supporting local journalism.
Presenter: Heather Henley
Networking Session
4:30 - 5:30 p.m.
Day Two
Working in a Crisis
Thursday, April 22, 10 a.m. - 5:30 p.m. ET
Welcome
Mindfulness Moment
10-10:15 a.m.
Keynote: The Art of Wellness with Kevin Hines
10:15-11:30 a.m
Kevin shares his story of hope and celebration of life. Kevin Hines is a mental health advocate, global speaker, best-selling author, documentary filmmaker and entrepreneur who reaches audiences all over the world with his story of an unlikely survival and his strong will to live. Two years after he was diagnosed with bipolar disorder (at 19 years of age), he attempted to take his own life by jumping from the Golden Gate Bridge. He is one of only thirty-four (less than 1%) to survive the fall and he is the only Golden Gate Bridge jump survivor who is actively spreading the message of living mentally healthy around the globe.
Break for lunch and catching up with your work inbox! Join us back at 1pm for more exciting program content!
Panel Discussion
1-2 p.m.
Point and Pivot: How Crisis Can Reshape Ways of Working
It goes without saying that the pandemic prompted a majority of companies in the healthcare field to rethink their approaches to managing internal and external engagement and expectations.
Breakout Sessions
2-3 p.m.
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Drinking from the Firehose: Professional & Personal Tips in Times of Crisis
April 22, 2021 2:00 p.m. – 3:00 p.m.
Learn quick tips for the preparation and response to professional crises with a solid side of advice on personal preparations and self-care.Presenter: Gretchen Papez -
At The Ready: Surviving Crisis with Leadership Communications
April 22, 2021 2:00 p.m. – 3:00 p.m.
Concise, clear and prompt communication is key during any crisis, but absolutely critical during this initially mysterious and deadly pandemic
Presenter: John Palmer, M.S., APR M.J. Clark, M.A., APR, Fellow PRSA -
Cultivating a Culture of Transparency for Your Healthcare Organization in a Post-COVID World
April 22, 2021 2:00 p.m. – 3:00 p.m.
Learn how to cultivate a culture of transparency for your healthcare organization and navigate the space between sharing enough and sharing too much, when you often can't share anything at all.Presenter: Mandi Kane, APR -
Crisis Management in The Age of Social Media
April 22, 2021 2:00 p.m. – 3:00 p.m.
Providing participants with tried and true plans of action to take control of the conversation across social, digital and traditional platforms, as well as several actionable strategies to determine when, where and how to respond to potential crisis situations.Presenter: Shana Harris
Breakout Sessions
3:15-4:15 p.m.
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Drinking from the Firehose: Professional & Personal Tips in Times of Crisis
April 22, 2021 2:00 p.m. – 3:00 p.m.
Learn quick tips for the preparation and response to professional crises with a solid side of advice on personal preparations and self-care.Presenter: Gretchen Papez -
At The Ready: Surviving Crisis with Leadership Communications
April 22, 2021 2:00 p.m. – 3:00 p.m.
Concise, clear and prompt communication is key during any crisis, but absolutely critical during this initially mysterious and deadly pandemic
Presenter: John Palmer, M.S., APR M.J. Clark, M.A., APR, Fellow PRSA -
Cultivating a Culture of Transparency for Your Healthcare Organization in a Post-COVID World
April 22, 2021 2:00 p.m. – 3:00 p.m.
Learn how to cultivate a culture of transparency for your healthcare organization and navigate the space between sharing enough and sharing too much, when you often can't share anything at all.Presenter: Mandi Kane, APR -
Crisis Management in The Age of Social Media
April 22, 2021 2:00 p.m. – 3:00 p.m.
Providing participants with tried and true plans of action to take control of the conversation across social, digital and traditional platforms, as well as several actionable strategies to determine when, where and how to respond to potential crisis situations.Presenter: Shana Harris
Keynote: David Sheff
4:30-5:30 p.m.
As part of his virtual keynote program, David Sheff will discuss how COVID-19 and stay-at-home orders affected the state of mental health and addiction in American society.