Program
PRSA Public Affairs and Government Summit
THURSDAY, JUNE 18
8 a.m.- 5 p.m.
Pre-Conference Workshop*
Standing Up a Joint Information Center in Today's Reality of Citizen Journalists, 24-Hour "News" Cycles, and Litigation
Presenters:
- Lauri-Ellen Smith, APR, owner, CAT 5 Communications, Inc.
- Joseph V. Trahan III, Ph.D., APR, Fellow PRSA, president/CEO/international media relations trainer, Trahan & Associates
- Capt. Brook DeWalt, APR+M, Fellow PRSA, chief of public affairs, U.S. Strategic Command
*Additional registration fee required. The Pre-Conference Session is available for a fee of $169.
3-7:30 p.m.
Registration
6-7:30 p.m.
Welcome Reception
FRIDAY, JUNE 19
8 a.m.-5 p.m.
Registration
8 a.m.
Breakfast
8:30-10 a.m.
Welcome/Introductions
10:15-11:15 a.m.
Session 1
Trends and Tips: Managing Your Comms Program in an Era of 24 Hour News Cycles and Bad Behavior (Online and In the Office)
Presenter:
- Lauri-Ellen Smith, APR, owner, Cat 5 Communications Inc.
11:15-11:30 a.m.
Networking Break
11:30 a.m.-12:30 p.m.
Session 2
Are You Ready? Do You Have a Plan? The Communicator's Role in Leading Tough Conversations.
Presenter:
- Lori Croy, director of communications, Missouri Department of Commerce and Insurance
12:30-1:45 p.m.
Keynote Luncheon
"Leading Strategic Communications in the 21st Century"
Keynote Speaker:
- Bob Hastings, APR+M,Fellow PRSA, executive vice president, chief communications officer and chief of staff – Bell Helicopter
1:45-2:45 p.m.
Session 3
The Fear(less) Communicator: Your Vital Role in Driving Organizational Culture
Presenters:
- Dr. Sandore Zehr, division manager for the corporate communications division & director of congressional & public affairs, Naval Surface Warfare Center, Crane Division
- Dr. Angie Lewis, corporate operations department director & business director, Naval Surface Warfare Center, Crane Division
2:45-3 p.m.
Networking Break
3-3:40 p.m.
Session 4
Maximizing the ROI of Public Affairs Communications
Presenter:
- Ann Dermody, director of content, product and partnership marketing for public affairs and government relations, FiscalNote
3:45-4:45 p.m.
Session 5
Puppies, Gardens & Veterans Behind Bars: Transforming the Conversation About Your Organization by Challenging Assumptions and Stereotypes
Presenter:
- Karen Pojmann, communications director, Missouri Department of Corrections
6 p.m.
Reception
National Blues Museum
SATURDAY, JUNE 20
8 a.m.-Noon
Registration
8 a.m.
Breakfast
8:30 – 9:30 a.m.
Session 6
Washing Your Old Brand and Coming Up With a Shiny New One
Presenters:
- Rick Callender, Esq., chief of external affairs, Santa Clara Valley Water District
- Rachael A. Gibson, deputy administrative officer, Santa Clara Valley Water District
- Jimin Lee, public information representative, Santa Clara Valley Water District
9:45-10:25 a.m.
Session 7
Title TBD
Presenter:
- Reba Hull, adjunct instructor, USC School of Journalism and Mass Communications
10:25-10:40 a.m.
Networking Break
10:40-11:40 a.m.
Session 8: Title TBD
Presenter:
- Brandi Wildfang Simmons, chief communications officer & public information officer, OIT
11:40 a.m.-Noon
Final Remarks
12-12:30 p.m.
Closing Luncheon
12:30-4:30 p.m.
Post-Conference Workshop*
How to Deliver Effective Media Messages to All of Your Public Every Time You Speak
Presenter:
- Joseph V. Trahan III, Ph.D., APR, Fellow PRSA, president/CEO/international media relations trainer, Trahan & Associates
*Additional registration fee required. The Post-Conference Session is available for a fee of $99.
