The PRSA Technology Section is a group of communicators who perform public relations (PR) or marketing activities for a broad range of technology companies, organizations and educational institutions. We focus on the dynamic, complex and specialized dimensions of technology communications that are compounded by the rapid pace of product evolution, making it challenging for public relations professionals to keep pace.

 

About Us

About Us

The Technology Section offers opportunities to connect with practitioners who understand tech business issues and are willing to share solutions. Through in-person and virtual networking opportunities, newsletters and other resources, we help practitioners develop public relations and management skills directly relevant to the technology industry. Our members design and produce opportunities for learning and engagement throughout the year including webinars, social media channels, and numerous volunteer opportunities.

Section Member Resources on MyPRSA

Sample Resources for Nonmembers

Crisis communications in the technology world

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Quarterly Section Newsletter

View Sample


How Do I Join?

If you are already a PRSA member and looking to join this Section, please call the Member Services department at (212) 460-1400 or email: membership@prsa.org.

Not a PRSA member?
Learn about the benefits and how to join PRSA here.


Join your colleagues at these organizations by taking advantage of our Section membership benefits now!

From the Chair

From the Chair

headshot of Jennifer Bly

 

Welcome to the PRSA Technology Section. As your 2025 Chair, I’m delighted to welcome you to this dynamic community that sits at the intersection of PR and technology. In our fast-paced, always-on society, strategic communication is more critical than ever in shaping how audiences perceive and adopt technological advancements.

Our Section is dedicated to empowering communicators in the technology space to stay ahead of trends, embrace emerging platforms, and navigate the unique challenges of this sector. Whether you’re aiming to stay ahead of the curve on latest tech, manage a crisis, break down complex concepts, or amplify a cutting-edge solution, we are here to support you with resources, insights, and a vibrant network of peers.

Throughout the year, we’ll be offering a variety of professional development opportunities, including webinars, member chats, and resources to help you refine your skills and connect with others in our field. As we look ahead to this year, I invite you to get involved. Share your expertise, ask questions, and build connections that will make us all better communicators.

Thank you for being part of our community!

Best,
Jennifer Bly
PRSA Technology Section Chair

Executive Committee

Technology Section Executive Committee

Your Executive Committee works to establish the Technology Section as the place for leaders and communicators to gather and share expertise and grow together. We do this with year-round programming and content development.

Chair

Jennifer Bly, APR
Marketing and Communications Director
The Linux Foundation
Nokesville, VA
jennbly@gmail.com

Chair-Elect

Kathy Drury
Duncanville, TX
kdrury18@yahoo.com

Immediate Past Chair

Marina Renneke, APR
Global Corporate Communications Senior Director
Blue Yonder
Phoenix, AZ
Marina.Renneke@blueyonder.com

Secretary

Diane Thieke, APR
CEO
Version A Corp.
Richmond, VA
diane.thieke@versiona.com

Communication Chair

Amy Fisher, APR
VP, Technology
Padilla
Minneapolis, MN
amy.fisher@padillaco.com

Program Chair

Susan Fortner, APR
President
BPR International
Columbus, OH
Susan@bpr.international

Membership Chair

Jacqueline Smith, APR
Communications and Technology Director
City of St. Louis Park
St. Louis Park, MN
jsmith@stlouisparkmn.gov

Members at Large

Priscilla Thorne Tinsley
Americas PR Lead
AVEVA
Spring, TX
priscilla.tinsley@aveva.com

Eva Keiser, APR, Fellow PRSA
Principal
The Plural I
Minneapolis, MN
eva@theplurali.com

Rory Williams, APR
Director of Communications and Marketing
Rockefeller University Press
New York, NY
rwilliams02@rockefeller.edu

Heather Kay Smith, APR
Director, Corporate Communications & Brand
Koerber Supply Chain
Denver, CO
smithkheather@gmail.com

Technology Awards 

Technology PR Professional of the Year Award

The Technology PR Professional of the Year Award is given by the PRSA Technology Section. The award recognizes one outstanding PRSA Technology Section member and one PRSA member who has demonstrated notable or outstanding service and/or contributions to: (1) the practice of public relations or communications with an emphasis on technology, (2) their employer or organization, and (3) the community.

 

Congratulations to our 2025 Technology PR Professional of the Year Awardees

Dulcey Antonucci, APR Tech Award

Dulcey Antonucci, APR
PRSA Technology Section Member

Full Bio

Dulcey Antonucci, APR, got her start in public relations managing national publicity campaigns for high-profile authors. More than 15 years later, she has since directed all aspects of strategic communication and marketing in the higher education, K-12 education, and state government sectors. She joined Western Governors University in 2020 and currently manages public relations and communications for the School of Technology. In this role, she leads thought leadership, media relations, and events for the largest conferrer of IT degrees in the U.S.

She has a master’s degree in creative writing from San Francisco State University, as well as a Master of Communication Management from USC’s Annenberg School of Communication and Journalism. Accredited in Public Relations (APR) since 2012, she is former president and vice president of the Public Relations Society of America Central PA chapter, former chair of the DE&I Communications Task Force for Horizons National, and former member of the Rutgers University Alumni Communications Committee. Dulcey is currently on the board of trustees for the Lancaster Public Library. She lives in Lancaster, PA with her two sons.

David Faggard, APR M Tech-Award

David Faggard, APR+M
PRSA Member

Full Bio

Dave is a business-focused communications leader at the intersection of public relations and technology. He is the head of communications for Uniti’s consumer and business segments—Kinetic (consumer fiber), Kinetic Business (SMB), and Uniti Solutions (enterprise)—supporting customers across 1,400 markets in 18 states and more than 200,000 businesses. He helps teams translate complex technology into clear narratives, applies AI-driven analytics and practical measurement to improve operations, aligning communications to outcomes that serve customers and communities.

Previously, as PwC’s Head of Global Media Relations, he led earned-media efforts across a 156‑country, 356,000‑person network, advancing thoughtful storytelling in AI, consulting, cybersecurity, and reporting. A retired U.S. Air Force Colonel and career Public Affairs officer, he led communications for the Air Force’s nuclear enterprise, commanded the 1st Combat Camera Squadron, and led a counter disinformation team in Europe. In the pandemic-restricted world, he led globally dispersed teams to increase deterrence communications from hundreds to tens of thousands of engagements annually increasing American defense posture and resolve. Known for mentoring communicators and championing ethics—through models like T=T3 (Trust = Transparency, Timeliness, Truth)—he uses technology to make communications faster, clearer, and measurable. He holds a BS in Communications and an MBA.