Technology Section
The PRSA Technology Section is a group of communicators who perform public relations (PR) or marketing activities for a broad range of technology companies, organizations and educational institutions. We focus on the dynamic, complex and specialized dimensions of technology communications that are compounded by the rapid pace of product evolution, making it challenging for public relations professionals to keep pace.
The Technology Section offers opportunities to connect with practitioners who understand tech business issues and are willing to share solutions. Through in-person and virtual networking opportunities, newsletters and other resources, we help practitioners develop public relations and management skills directly relevant to the technology industry.
Resources
Our members design and produce opportunities for learning and engagement throughout the year including webinars, social media channels, newsletters and numerous volunteer opportunities.
If you are already a PRSA member and looking to join this Section mid-year, please call the Member Services department at (212) 460-1400 or email: membership@prsa.org.
Nonmember Resources
*This is a sneak peek at Member Resources. Join this Section for full access.Related Learning
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Combatting the Surge of Disinformation to Hispanic Audiences: The Role of Communicators in Mitigating False Narratives
Sep 19, 2024 6:00 PM – 7:00 p.m.
The growing surge in disinformation, particularly during election seasons, poses significant challenges to various communities throughout the U.S. Hispanic audiences, with their unique cultural and linguistic contexts, are particularly vulnerable to these threats. Keeping up with and correcting false news remains a priority. This session will explore the pivotal role of today’s Communicators in combating the surge of disinformation among Hispanic populations. -
Managing Brands Through Uncertainty
Sep 24, 2024 12:00 PM – 1:00 p.m.
Join for this webinar for a discussion on best practices and real-world examples of how to communicate effectively while maintaining credibility and a strong reputation during times of uncertainty. -
Predictive Analytics in a Polarized World: Using Communications Data To Know What’s Coming Next
Nov 21, 2024 3:00 PM – 4:00 p.m.
Using real data from media coverage around this year’s election, this webinar will discuss how a combination of predictive technology and human assessment can help communicators respond to being brought into political discussions. -
Advanced AI Strategies and Use Cases for Communications Pros
Dec 3, 2024 3:00 PM – 4:00 p.m.
Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact. -
Future Watch 2025: Key Trends Every PR Professional Should Have on Their Radar Screen in the Coming Year
Jan 23, 2025 3:00 PM – 4:00 p.m.
Join this webinar to learn about the potential signals of change, how to prepare for game-changing events, and the action you, as a PR professional, should consider taking today to help your organization become more resilient.
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