Travel & Tourism Conference Craft Your Comeback

Travel & Tourism 2021 Virtual Conference

June 15 and 16, 2021


Everyone loves a comeback story. Join the PRSA Travel & Tourism Section as we hone our craft. And, craft our comeback stories—together.   

The PRSA Travel Conference is coming to you online: June 15 and 16, 2021. Register now and join the nation’s top travel media, thought leaders and communications strategists for a two-day virtual event. 

  • Gather travel trends, industry forecasts and fresh perspectives. 
  • Track changes in the media landscape; learn what editors and writers need right now.
  • Infuse your comms plan with practical strategies and timely tactical shifts.
  • Re-engage with your colleagues and build your travel comeback community. 


Special Message from Olympic Gold Medalist and Keynote Speaker, Apolo Ohno

The 2021 conference program schedule is intentionally condensed, dense with insights and flexible to let you stay connected to your work, while delivering inspiration and information to build resiliency and momentum for your travel brand.  

2021 Registration Rates  
PRSA Travel and Tourism Section or SATW Associates Council           $199
PRSA Member         $245
Nonmember          $295
PRSSA Student Rate $99
Hardship Rate* $75

*Hardship Rate applies to anyone currently furloughed or out of work.


Register Now!



Day One

Tuesday, June 15, 11 a.m. - 5 p.m. ET

Pre-Conference Networking

10-11 a.m.

Join us for a speed networking session: automatically move tables every 15 minutes to network with other attendees.

Welcome & Conference Overview
11-11:15 a.m.

11:15 a.m.-12:30 p.m.

Editor's Panel - Travel Trends
Hear from key travel editors across the country on what trends we can expect in travel -- especially as we begin to craft our comeback.

Pauline Frommer, Frommer's; Sean Flynn, Digital Editor, Departures Magazine; Arnie Weissmann, Editor-In-Chief, Travel Weekly; Starlight Williams, Associate Editor, National Geographic Travel

Lunch & Bio Break
12:30 p.m.-1 p.m.

Breakout Sessions
1-1:55 p.m.

5-Minute Break
1:55-2 p.m.

Breakout Sessions
2-2:55 p.m.

5-Minute Break
2:55-3 p.m.

Breakout Sessions
3-3:55 p.m.

5-Minute Break
3:55-4 p.m.

General Session
4-5 p.m.

Amplifying the Movement: Travel Media's Relationship to the BIPOC Community

Is your brand around for the moment, or the movement?

Day Two

Wednesday, June 16, 11 a.m. - 5 p.m. ET

Pre-Conference Networking

10-11 a.m.

Join us for a speed networking session: automatically move tables every 15 minutes to network with other attendees.

Welcome & Morning Keynote
11 a.m.-12 noon

A Conversation with Apolo Ohno, Moderated by Amber Gibson

Eight-Time Olympic Medalist & The Most Decorated U.S. Winter Olympian in History 

Apolo Ohno headshot

Reinvention is at the core of Apolo Anton Ohno. He acquired and honed this skill over a decade of Olympic speed skating competition during which he became the most decorated US Winter Olympian of all time. Apolo continually adapts that performance mindset to support ongoing personal and professional growth. He has drawn on this acumen to become a global cross-industry entrepreneur, a successful sports broadcaster and television personality, a New York Times best-selling author, and a lifelong scholar inside and outside the university setting. Apolo harnesses these experiences to educate and inspire organizations on how to foster a sustained leadership mindset needed to overcome current business challenges.

An interview with travel journalist Amber Gibson, this keynote conversation will cover Asian-American violence in our country, Apolo’s own travel experiences and his role as a commentator for the 2022 Olympic Winter Games in Beijing. Apolo will also inspire PRSA Travel attendees with insights on professional growth, adaptation and how to maximize your comeback potential. 

Keynote Speaker - Apolo Ohno
Moderator - Amber Gibson

Lunch & Bio Break
12:00-12:30 p.m.

Media Panel Discussions
12:30-1:25 p.m.

5-Minute Break
1:25-1:30 p.m.

Media Panel Discussions
1:30-2:25 p.m.

5-Minute Break
2:25-2:30 p.m.

Media Panel Discussions
2:30-3:25 p.m.

5-Minute Break
3:25-3:30 p.m.

Keynote & Closing Remarks
3:30-5 p.m.

Panel Discussion
Shaping the Future of Travel 


Conference Champion
Travel Titan


Friend of PRSA
Allianz Partners
Industry Ally

Fahlgren Mortine

Industry Ally

Spokane - Creative by Nature

Industry Ally