Course Resources Demonstrate PR Means Business
To meet the specific needs of individual MBA programs, the PRSA MBA/Business School Program provides flexible full-semester, “mini-mester” and seminar formats, and covers such areas as corporate communications (internal and external), integrated marketing communications, investor relations, corporate social responsibility (CSR), government relations and crisis communications.
Our community of communications educators is eager to support your efforts to incorporate this subject matter into your MBA program. To help you introduce strategic communications course work at your institution, PRSA offers:
- Sample Syllabus for a Full Semester Course, Mini-Mester Course and One-Day Seminar easily modified to fit your course needs from Paul Argenti, professor of corporate communications, Tuck School of Business, Dartmouth College.
- Article, “Developing A New Generation of PR-Savvy Business Leaders,” by Judy Phair, APR, Fellow PRSA, chair, PRSA MBA/Business School Program, and president, PhairAdvantage Communications, LLC.
- White Paper, “Bridging the Gap Between Strategic Communications Education and Master of Business Administration (MBA) Curriculum,” by Kristie Byrum, Ph.D., APR, assistant professor, mass communications, Bloomsburg University of Pennsylvania.
- Counsel from fellow communications educators at partner MBA programs, such as Dartmouth, Northwestern or William and Mary, on introducing this program. For more information, please email firstname.lastname@example.org.