Michelle Olson, APR, PRSA Chair-elect, Honored by PRNEWS as Member of 2020 Class of Top Women in PR
Dec. 16, 2020
NEW YORK, December 16, 2020 – PRSA Chair-elect Michelle Olson, APR, Managing Director of Lambert in Phoenix, Arizona, has been named to PRNEWS’ 2020 class of the Top Women in PR. Olson and the other distinguished honorees were recognized for demonstrating “significant passion for their work even beyond their (virtual) office doors, often taking on pro bono communications work, in addition to advancing women leadership and/or diversity initiatives, both inside their respective organizations as well as in volunteer capacities outside of office hours.”
Olson, who will begin her tenure as PRSA chair on January 1, 2021, has been active with PRSA for many years, previously serving as president and board member, PRSA Phoenix Chapter; Western District board member and conference co-chair; chair and executive committee officer, PRSA Counselors Academy; PRSA Leadership Assembly delegate (Valley of the Sun Chapter & Phoenix Chapter); Chair of the CEO Search Committee and board liaison to PRSSA.
With more than 30 years in public relations and integrated marketing, she has served clients across the U.S. and internationally, and has significant experience in corporate communications and issues management across industries, with particular expertise in healthcare, land use, hospitality and sustainability.
Olson is a notable business leader and entrepreneur, having founded and led her own company prior to its acquisition in 2014. She routinely integrates content marketing, social media, brand journalism and other online initiatives into public relations strategies, reaching audiences efficiently and quickly to impact change. In 2018 she was named one of Arizona’s Most Influential Women in Business by BizAZ Magazine and her firm ranked #3 largest PR firm in Arizona by the Phoenix Business Journal.
Having launched her career in Minneapolis, Olson has made her mark in Arizona for 27 years, building relationships with business leaders, government staff and officials, influencers and media throughout the state. She is an avid mentor to students and young people interested in public relations as a career choice, and a frequent guest lecturer at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.
The Public Relations Society of America (PRSA) is the nation’s leading professional organization serving the communications community. PRSA is the principal advocate for industry excellence and ethical conduct and provides members lifelong learning opportunities and leading-edge resources to enhance professional connections and support them at every stage of their career. With nearly 30,000 members, PRSA is collectively represented in all 50 states by more than 110 Chapters and 14 Professional Interest Sections, and on nearly 375 college and university campuses through its student organization, the Public Relations Student Society of America (PRSSA). For more information, please visit www.prsa.org.
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