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Crystal Washington, Technology Trends Expert and One of Forbes’ 50 Leading Female Futurists, To Be Keynote Speaker at PRSA’s ICON 2024

Apr. 17, 2024

Registration Now Open for PRSA’s Annual Conference Taking Place in
Anaheim, California, Oct. 15-17

NEW YORK, April 17, 2024 – PRSA announced today that futurist, author and technology strategist Crystal Washington will be a keynote speaker at ICON 2024, being held Oct. 15-17 at the Anaheim Marriott in Anaheim, California.

Washington equips organizations with the knowledge they need to become “future-proof,” making complex AI, social media and app technology easy to understand and accessible for everyone.

“As communicators, it's critical that we always stay ahead of the rapid evolution of technology and artificial intelligence," said Joseph Abreu, APR, CPRC, 2024 PRSA Chair. “We are excited to hear Crystal's insights on how to demystify complex jargon and use tech to make us more effective, efficient and unified.” 

Washington’s clients include Fortune 100 companies, among them Google, American Express, and Pfizer. As a sought-after keynote speaker, she has entertained and educated audiences around the globe. One of Forbes’ 50 Leading Female Futurists, Washington appears weekly on season two of the Emmy-nominated show “Life 2.0,” and major television networks regularly call on her as a tech expert. She’s also appeared in numerous publications, including Entrepreneur and Bloomberg Businessweek. Washington is the author of One Tech Action, an efficiency guide for non-techie professionals, and The Social Media Why, a busy professional’s practical guide to using social media. She previously served as CEO of Black-Market Exchange, an urban marketing firm based in Houston, Texas, which offered affordable social media, internet, email and traditional marketing solutions.

Register for ICON 2024 by September 6 to take advantage of the Saver rate. Media interested in attending the conference should contact Rod Granger at rod.granger@prsa.org.

About ICON
ICON brings together public relations practitioners and communications students from around the world for professional development and networking opportunities. Activities include educational keynotes, panels, breakout sessions; social events; and multiple chances to gain practical and tactical skills, insights and ideas to take home. 

About PRSA
PRSA is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Peru and Puerto Rico. Guided by its Code of Ethics, PRSA empowers its members to succeed at every stage of their careers through a wide breadth of premium professional development programs, exclusive networking events and leadership opportunities. Signature events include the Anvil Awards and ICON, the premier annual gathering for communications professionals and students. For more information, visit www.prsa.org.


Media Contact:
Rod Granger
(212) 460-0307

headshot of Crystal Washington


Karen Mateo  
Chief Communications Officer
(212) 460-1454

Rod Granger  
Director, Content and Integrated Communications
(212) 460-0307