Join leading experts each month for timely insights into the latest AI trends, tools, and developments. Designed for PR and communications professionals, this webinar series delivers practical strategies to help you stay ahead in an ever-evolving digital landscape.
Each session takes place from 1–2 p.m. ET.
Pricing
| Individual Webinar | |
| PRSA/PRSSA Members | $40 |
| Nonmembers | $60 |
June Edition
Responsible and Integrated AI
What does responsible AI actually look like in practice?
As artificial intelligence continues to reshape our world, communicators are navigating increased public scrutiny, evolving stakeholder expectations and important ethical considerations.
Join PRSA's June AI Pulse Briefing, AI and the Headlines: What We Need to Know in the Face of Societal Questions, featuring Steve Mnich of Anthropic, Amanda Carl-Pratt of Google DeepMind and Ray Day, APR, Immediate Past Chair, PRSA Board of Directors.
Together, they'll discuss:
- Moving from AI experimentation to true integration in communications.
- How organizations are approaching responsible AI.
- Best practices for ethical AI use, prompting and governance.
- What communicators need to know to lead through change.
July Edition
Maximizing Earned Media in the Age of AI
As audiences increasingly get their information through AI search engines like ChatGPT and Google’s AI Overviews—where 60% of searches now result in zero clicks—the pathways to visibility have fundamentally changed. Earned media is no longer just about securing coverage; it’s about earning a place in AI-generated responses that synthesize and cite information for millions of users. As a result, the way we measure potential media impact also changes.
Attendees will learn:
- What AI search engines “see” when evaluating earned media.
- Which journalistic and content factors increase the likelihood of citation.
- How to adapt media relations strategies to enhance visibility and trust in AI-driven discovery.
- How to measure potential earned media influence through an AI lens.
Panelists
Angela Dwyer, vice presidents of insights, Fullintel
Corey Martin, managing director of media and influence, Allison