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PRSA Storytellers

Inspiration • Information • Issues

PRSA presents a series of engaging conversations focused on relevant and timely topics, emerging issues and concerns in communication, developments in the profession, our community, and more.

These webinars, podcasts and dynamic programs are designed to deliver thought leadership and keep you up to date on the state of our profession, as well as the current and future business environment. 

Join PRSA for conversations that matter!


Communicating From the Pandemic’s Front Lines:
A Matter of Life and Death

Recorded Aug. 19, 2020 6:00 p.m. EDT

The pandemic is unlike any other crisis—never more evident than for those responsible for public relations and marketing in health care. While highly versed in crisis communications, this time it’s different. Rather than dealing with a singular issue, the pandemic is pervasive to people across the globe: 24/7 twists and turns make it intense and excruciating with never-ending demands, ethical dilemmas, constantly changing content and unending expectations requiring undivided attention to reach every single market segment with no end in sight. These professionals are laser focused in critical support of health care heroes doing the sacred work of caring for communities, patients and loved ones. Organizations and communities also depend on them for clear, transparent, unbridled and moment-to-moment external communications in the face of fear and uncertainty. Their ever-evolving lessons learned are applicable to every professional no matter the sector.

Leading the seminar are highly recognized national leaders in both health care and pandemic marketing and communications. Dr. Rhoda Weiss, APR, Fellow PRSA, chair and founder of AMA Executive Summit and BetterTogether.health, leads large national and regional education and campaigns on the pandemic. Ramon Soto is the top marketing executive for New York’s Northwell Health, which diagnosed 50,000 COVID-19 patients and treated 15,000 in its facilities—largest number for any health system of its size.

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Previous Programs

Leadership Today:
Issues of Ethics

Recorded Tuesday, June 23, 2020, 3–4 p.m. EDT

As if we weren’t already thinking about and navigating more potential ethical issues these days than ever, along comes the new world order of COVID-19. And while being the ethical cornerstone of a company or organization is not any one person’s job, the very nature of our profession and Code of Ethics does challenge PR pros to fill a special role. We’ll talk about some of the most pressing challenges today and why it’s our job (and opportunity) to step up.

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From a Distillery to Making Hand Sanitizer During COVID-19

Recorded Tuesday, July 14, 2020, 2–2:45 p.m. EDT

World-famous spirits maker Brown-Forman, parent company of Jack Daniel’s, took swift action in response to the COVID-19 crisis. Learn from Jack Daniel’s Public Relations Director Svend Jansen on what led to the decision to use one of their distilleries to make hand sanitizer for their community and to partner with others to distribute to a wider community.

Hosted by the PRSA Board of Ethics and Professional Standards

Presenter: Svend Jansen Public Relations Director, Jack Daniel’s, Brown-Forman Corporation

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Connecting During COVID-19:
How Entertainment & Sports Organizations and the Media Are Staying Engaged

Recorded Thursday, May 28, 2020, 2–3 p.m. EDT

As theaters have gone dark and stadiums remained empty, the entertainment and sports industries have faced the challenge of how to remain connected with fans, patrons and audiences during this time. And while things are slowly beginning to return, another outbreak this fall could quickly return us to a state of quarantine.

In this PRSA Entertainment and Sports Section and PRSSA sponsored session, leaders from entertainment and sports organizations, and the media who cover this industry, will speak to how they have remained relevant.

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Engaging With Comms Students:
COVID-19 Conversations

Recorded Tuesday, May 12, 2020, 3:15–4:15 p.m. EDT

The conversation centers around how the coronavirus pandemic has impacted both the type of content public relations educators are teaching their students and how they are helping their students navigate these uncertain times.

The panelists also discuss how COVID-19 has changed the type of information colleges are communicating to both current and prospective students.

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Trusted Advisers:
PR Agencies in a Global Pandemic

Recorded Tuesday, May 12, 2020, 2–3 p.m. EDT

Hear from public relations agency leaders as they discuss how agencies are supporting their clients during COVID-19 and how they are approaching their messaging and pitching, with sensitivity and situational awareness.

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