Top Talents Compete: Who’s Got the Greatest Communication Campaign?
In this on-demand webinar series, the live participants (previously recorded) were the ultimate judges to determine who’s got the greatest communication campaign. Across four sessions in April 2022, attendees joined in to judge the best strategic framework in communication from three award-winning contestants with substantial expertise in entertainment, nonprofit, retail and technology. And everyone learned strategic skills along the way.
Structured as an online professional development “game show” that requires your participation, Tara L. Smith, M.S., APR, hosted three contestants applying the four-step process of research, planning, implementation and evaluation (RPIE). The attendees decided who won each week’s category as the contestants competed for the highest star ratings to successfully be the “Top Talent,” winner of the Greatest Communication Campaign in this webinar series.
Here how this four-part competition broke down:
Episode One: Our three contestants will present the problem they were given the opportunity to solve, set the stage for their approach and dive into the details about how they conducted research for each of their respective campaigns. At the end of the webinar, you submit your rating for which contestant conducted the greatest campaign research.
Episode Two: Contestants present their campaign plan. Who’s got this? You decide the champ.
Episode Three: Contestants walk you through implementation, and once again you determine their effectiveness.
Episode Four: The grand finale showcases how each contestant evaluated their campaign, and you determine once and for all who’s got the greatest communication campaign of this webinar series.
Webinar Series Episodes
Episode 1
In episode one of this webinar series, three contestants will present their research approach and methods, and share how they used a variety of research tools to gather information for their client. Participants will learn about formal, informal, quantitative and qualitative methods that were used to determine each campaign’s research findings.
We will conclude this webinar by asking you to rate each of the contestant’s campaigns within the category of research by using a star rating.
By the end of this webinar, participants will be able to:
- Explain the types of research used.
- Define the difference between informal and formal research methods.
- Determine when research was indicated and why.
Duration: 47 minutes
Episode 2
In episode two of this webinar series, three contestants will present their planning framework, which synthesizes relevant information for determining what is needed to position the client, organization or issue, appropriately in its market/environment, especially with regard to changing business, political, or cultural climates. Additionally, contestants will share how goals and objectives were set based on research findings and the needs of the business.
This webinar will conclude by asking you to rate each of the contestant’s campaigns within the category of planning using a star rating.
By the end of this webinar, participants will be able to:
- Construct the problem statement and situation analysis for a communication plan based on the organization’s need.
- Define key publics and specific goals, objectives and strategies for a communication plan.
- Identify relevant tactics and activities.
Duration: 52 minutes
Episode 3
In episode three of this webinar series, three contestants will share how their implementation efforts brought to life the ideas of the comprehensive program, showing evidence of how they drove behavior change with the audience they wanted to influence.
This webinar will conclude by asking you to rate each of the contestant’s campaigns within the category of implementation by using a star rating.
By the end of this webinar, participants will be able to:
- Construct specific messages to reach their target audiences.
- Identify the appropriate channel for specific messages.
- Establish monitoring tools to guide the execution of the plan.
- Develop a timeline and budget for execution.
Duration: 50 minutes
Episode 4
In episode four of this webinar series, three contestants will share how evaluation efforts for their campaigns were designed. Specifically, they will address how they collected data to determine if campaign objectives were met, and the results the program accomplished. Additionally, the contestants will share how the evaluation results also can be used for future planning.
This webinar will conclude by asking you to rate each of the contestant’s campaigns within the category of evaluation by using a star rating.
By the end of this webinar, participants will be able to:
- Understand how key publics interpreted campaign messages.
- Measure effectiveness of the program through the objectives set.
- Identify improvements and prepare recommendations for the future.
Duration: 46 minutes
Presenters
Moderator
Contestants
Accreditation
Registration Options
PRSA Members: $0.00
Nonmembers: $200.00 each webinar in the series
Download an order form for each session you would like to purchase.