PRSA Announces New “Evening Series”
Providing Innovative Offerings to Meet the Evolving Communications Landscape
NEW YORK (July 31, 2017) — The Public Relations Society of America (PRSA), the nation’s largest community of communications professionals, continues to unveil more new programming, updating and expanding its suite of offerings to communications practitioners with a new “Evening Series.” The new “Evening Series” kicks off Sept. 14 and will focus on brand stories. The inaugural series will feature celebrity guests like the Aflac Duck, and be held in a variety of different venues. One venue will be a mock trial room used to place a brand on trial during a crisis.
The inaugural series will start with four programs focused on brand storytelling and will take place in New York City, and roll out nationally in 2018. Sessions will cost $95 for members and $145 for nonmembers, with special pricing for purchasing the series. Following each session, participants will have an opportunity to network with other attendees.
“PRSA’s Evening Workshop Series is an engaging way to learn from storytelling experts, meet industry leaders, network and have fun in the learning process. Communication experts predict that PR professionals will have stronger roles in integrated communications strategy over the next five years, making it imperative that we continue to develop our skills in brand management and storytelling,” said PRSA 2017 National Chair Jane Dvorak, APR, Fellow PRSA.
“The ‘Evening Series’ is one of several new products recently introduced by PRSA, including new International Conference tracks, specialty certificates of completion around reputation management and new member discounts,” said Joseph P. Truncale, CEO of PRSA. “As the largest organization of communications professionals, PRSA continues to evolve to find offerings that strengthen our members’ credentials, inject fun into learning and help them succeed in the current communications landscape.”
As the role of the public relations professional continues to advance and expand, PRSA is committed to developing programs that reflect the collapsing lines among the disciplines of traditional public relations, marketing, IT and customer service. The organization plays a vital role in shaping the framework for the future of the communications industry, providing a forum for practitioners seeking to drive strategy, position leaders and work effectively with media, influencers and key stakeholders.
About the Public Relations Society of America
PRSA is the nation’s largest professional organization serving the communications community. The organization’s mission is to make communications professionals smarter, better prepared and more connected through all stages of their career. PRSA achieves this by offering its members thought leadership and innovative lifelong learning opportunities to help them develop new skills, enhance their credibility and connect with a strong network of professionals. The organization sets the standards of professional excellence and ethical conduct for the public relations industry. PRSA collectively represents more than 30,000 members consisting of communications professionals spanning every industry sector nationwide and college and university students who encompass the Public Relations Student Society of America (PRSSA). Learn more about PRSA at https://www.prsa.org.
Media Contact Information:
Troy P. Thompson, Digital Communications Associate