NEW YORK, June 6, 2019 – PRSA, the nation’s leading professional organization serving the communications community, tonight announced the winners of the Silver Anvil Awards, which recognize the best public relations campaigns of the year and the highest standards of performance for the profession.
PRSA handed out 50 Silver Anvil Awards and 62 Awards of Excellence at a ceremony held at New York’s Edison Ballroom. Click here to see the full list of Silver Anvil Award winners.
“As a former Silver Anvil Awards judge, I understand and admire the hard work that goes into planning, creating and executing these campaigns,” said Debra Peterson, APR, 2019 PRSA Chair. “This year’s entries were among the most innovative we’ve seen in the history of the Awards, truly reflecting the rapid transformation that technology, social media and myriad cultural forces are bringing to the communications industry.”
This year’s “Best of Silver Anvil Award” was presented to Michelin North America for its “Beyond The Driving Test: Teens Prove Their #StreetTread” initiative with Ketchum, created to raise awareness about how improperly maintained tires contribute to the number one cause of teen deaths in the U.S.: car accidents. Click here to see the campaign’s insights and analysis, planning, execution and evaluation.
“We are honored to receive the Best of Silver Anvil Award for our #StreetTread program, an extension of Michelin’s teen tire safety program, Beyond the Driving Test,” said Edna Johnson, vice president of communication, brands and government affairs for Michelin North America. “By encouraging teens to prove their #StreetTread, Michelin helped new drivers to connect the dots between something they are passionate about – sneakers — and a serious, potentially life-saving issue — tire maintenance. Thousands of teens checked their tires to ensure they were road ready and millions more engaged with us on the topic. Our partners in this campaign, the Fédération Internationale de l’Automobile and Vans, were instrumental in its success.”
The Public Relations Society of America (PRSA) is the nation’s leading professional organization serving the communications community. Founded in 1948, PRSA is the principal advocate for industry excellence and ethical conduct and provides members lifelong learning opportunities and leading-edge resources to enhance professional connections and support them at every stage of their career. With more than 30,000 members, PRSA is collectively represented in all 50 states by 110 Chapters and 14 Professional Interest Sections, and on nearly 375 college and university campuses through its student organization, the Public Relations Student Society of America (PRSSA). For more information, please visit www.prsa.org.