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PRSA’s CEO, Joseph Truncale, recently bylined an article in PRNews addressing the issue of “Fake News” which infiltrated the news cycle of 2016 and continues to be a topic of ongoing discussion.

Among the ways to combat this ongoing issue, Truncale emphasized a need for Corporate and Value-based Story-Telling.

“Communicators will need to tell stories that align business objectives and connect with their audiences’ passions,” Truncale wrote.

Truncale also noted that “Over time, value-based storytelling will help reinforce corporate character. These stories will define your values and demonstrate your commitment.”

To learn more about the tactics needed to effectively and authentically engage with stakeholders, please read the full article on the PRNews website.