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2016 Bateman Case Study Competition

Sponsored by The Plank Center for Leadership in Public Relations and Edelman

PRSSA challenged participants of the PRSSA 2016 Bateman Case Study Competition to raise awareness and spark local and national dialogue around the importance of education, in partnership with Student Veterans of America (SVA), The Plank Center for Leadership in Public Relations and Edelman.

The goals of this year’s Bateman Competition were to increase awareness on college campuses and in communities about veterans who are students around the globe as well as increasing the support and networks for these deserving individuals.

Judging Results

PRSSA Headquarters received 70 entries for the PRSSA 2016 Bateman Case Study Competition. Of these submissions, 16 entries received honorable mention and three were chosen as finalists and presented their campaigns to a panel of judges on Wednesday, May 18, in Chicago. The results are below:

Winner News Release

Finalist News Release

Winners

First Place: University of Alabama (campaign summary PDF)
Second Place: Loyola University New Orleans
Third Place: Samford University

Honorable Mentions

Brigham Young University, Idaho - Dynamix PR
Brigham Young University, Idaho - Grand Teton Public Relations
California State University Long Beach
DePaul University - Team Blue Crew
Grand Valley State University - GrandPR
Kent State University - Blue
Oklahoma Christian University
San Jose State University
Texas Christian University - Lila PR
University of Florida
University of Nevada, Reno
University of North Carolina at Chapel Hill
University of Wisconsin, Oshkosh
Utah Valley University - Apogee PR
Washington State University
Western Kentucky University - Team Three

Judges

PRSA/PRSSA would like to thank the first phase judges of the Competition for their time and expertise.