The continued convergence of marketing and public relations will have serious implications both for in-house corporate communications professionals and for PR agencies, according to USC Annenberg Study
Almost half (47%) of public relations professionals responding to this year’s survey believe PR will be more closely aligned with marketing over the next five years, with an additional 6% saying PR would become just a subset of marketing. (www.holmesreport.com)
Public Relations Journal Articles
Turf Warfare Continues Over Digital and Social Media
Who should own digital and social media? In the article, “Integrated Influence? Exploring Public Relations Power in Integrated Marketing Communication,” the role of public relations professionals is examined along with how influence may be tied to participation in an organization’s top decision-making body.