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Proprietary and third-party research provide today’s communications professionals with valuable information with methodologies, best practices and data-driven results that contribute to the development of strategy, tactics, media campaigns and case studies.


Co-branded Research

Public Relations Journal Articles

Public Relations Journal is a free, web-based, open access, quarterly academic journal presented by the Public Relations Society of America and the Institute for Public Relations dedicated to offering the latest public relations and communication-based research. The Public Relations Journal publishes original research articles, commentaries, research-in-briefs and case studies in a variety of formats including content and articles by academics or practitioners who examine public relations in depth and/or create, test or expand public relations theory.

Who should own digital and social media? In the article, “Integrated Influence? Exploring Public Relations Power in Integrated Marketing Communication,” the role of the public relations professionals is examined along with how influence may be tied to participation in an organization’s top decision-making body.

* Explore more Journal articles.


Partner Research

The continued convergence of marketing and public relations will have serious implications both for in-house corporate communications professionals and for PR agencies, according to USC Annenberg Study

Almost half (47%) of public relations professionals responding to this year’s survey believe PR will be more closely aligned with marketing over the next five years, with an additional 6% saying PR would become just a subset of marketing. (www.holmesreport.com)


Other Research/Topics of Interest

State of Public Relations

The continued convergence of marketing and public relations will have serious implications both for in-house corporate communications professionals and for PR agencies, according to USC Annenberg Study:

USC Annenberg 2017 Global Communications Report

Cision’s 2017 State of the Media Report provides insights from 1,550 of North America’s top journalists:

Cision 2017 State of the Media Report

The Chartered Institute of Public Relations, in partnership with Survation, provide their benchmarking report which shares the views of more than 1500 practitioners, delivering a robust snapshot of the PR practice.

CIPR State of PR 2016

Advertising/Marketing

The State of Influencer Marketing 2017 is a survey designed to understand how brands and agencies utilize influencer marketing and how they plan to incorporate it into 2017 plans.

PRWeb State of Influencer Marketing

Search Engine Journal’s Annual Report on the 2017 State of Digital Marketing reflects the input of more than 230 digital marketers on current practices and how the digital marketing industry is changing.

Search Engine Journal 2017 State of Digital Marketing

Digital

The Accenture Technology Vision Report touches on both technology and people and discusses the five IT trends and innovations in the 2017

Accenture Technology Vision 2017

The Deloitte Technology Tech Trends Report explores how companies can become ‘kinetic’ organizations in order to thrive amid ongoing technology-fueled disruption.

Deloitte University Press Tech Trends 2017

Gartner’s Top 10 Strategic Technology Trends for 2017 highlights three themes — intelligent, digital, and mesh — and their disruptive potential across industries.

Gartners Top Technology Trends 2017

Case Studies:

The Silver Anvil Awards recognize the best public relations programs of the year and the highest standards of performance in the profession. Commonly referred to as “the Oscars of the public relations profession,” the Silver Anvils culminate in a prestigious awards ceremony each spring in the heart of Manhattan.

Best of Silver Anvil 2017

The 2017 Best of Silver Anvil Award was presented to NASA for “A Year in Space: Communicating NASA’s Historic One-Year Mission from Space to Ground.” To find out how NASA’s External Relations Office completed a record-setting year despite a reduction in budget (Click Here)

Best of Silver Anvil 2016

The 2016 Best of Silver Anvil Award was presented to the Air Force Public Affairs for “Helping a Hero:  Air Force Public Affairs response to heroic Airman Train incident.”  To find out how the cross-country and international public affairs teams worked together to effectively respond to this incident (Click Here)

Best of Silver Anvil 2105

The 2015 best of Silver Anvil award was presented to Carnival Corporation and their agency LDWWgroup for “Cruising to Comeback.” To find out how Carnival managed to not only improve its public perception, but also exceed expectations after the 2012 Costa Concordia capsized and the 2013 engine-fire of its Carnival Triumph (Click here)

Looking for more winning strategies?  Check out our members-only access to our database of Anvil Award-winning entries.