Proprietary and third-party research provide today’s communications professionals with valuable information with methodologies, best practices and data-driven results that contribute to the development of strategy, tactics, media campaigns and case studies.
Public Relations Journal Articles
Public Relations Journal is a free, web-based, open access, quarterly academic journal presented by the Public Relations Society of America and the Institute for Public Relations dedicated to offering the latest public relations and communication-based research. The Public Relations Journal publishes original research articles, commentaries, research-in-briefs and case studies in a variety of formats including content and articles by academics or practitioners who examine public relations in depth and/or create, test or expand public relations theory.
Who should own digital and social media? In the article, “Integrated Influence? Exploring Public Relations Power in Integrated Marketing Communication,” the role of the public relations professionals is examined along with how influence may be tied to participation in an organization’s top decision-making body.
* Explore more Journal articles.
Technology Trends in the Communications Industry
In an effort to identify current trends of technology usage in the Communications Industry, the Public Relations Society of America and theEMPLOYEEapp by APPrise Mobile surveyed over 600 public relations and communications professionals.
The survey was focused around the strategies implemented in organizations’ internal and external communications efforts, and the results showed that companies are behind the times in terms of the technologies they use to communicate.
To view the full report, click here.
KSAs and Characteristics of Entry-Level Public Relations Professionals
The Public Relations Society of America and the Institute for Public Relations conducted a joint research study to determine the knowledge, skills and capabilities of entry-level professionals in public relations.
The study found that respondents were willing to improve their KSA gaps through professional development opportunities, especially if supported by their employer.
To view the full report, click here.
The Annenburg Global Communications Report
The organization’s third annual study is a comprehensive survey of more than 1,000 public relations leaders and students worldwide. Fake news and purposeful distortion of the truth are the top two ethical concerns facing the communications industry, according to the 2018 Global Communications Report, released by the USC’s Center for Public Relations at the USC Annenberg School for Communication and Journalism.
Ninety-two percent of those surveyed cited the increasing proliferation of fake news as the most challenging ethical threat to the communications profession, followed closely by 91% who pointed to their concerns over distortion of the truth. Other top potential ethical issues confronting PR professionals, according to the survey, are defense of malicious behavior (88%), lack of corporate transparency (81%).
- Click here to view the 2018 USC Annenberg Global Communications report.
- Check out last years report of the USC Annenberg 2017 Global Communications Report or PRSA’s Recap.
Other Research/Topics of Interest
State of Public Relations
The continued convergence of marketing and public relations will have serious implications both for in-house corporate communications professionals and for PR agencies, according to USC Annenberg Study:
Cision’s 2017 State of the Media Report provides insights from 1,550 of North America’s top journalists:
The Chartered Institute of Public Relations, in partnership with Survation, provide their benchmarking report which shares the views of more than 1500 practitioners, delivering a robust snapshot of the PR practice.
The State of Influencer Marketing 2017 is a survey designed to understand how brands and agencies utilize influencer marketing and how they plan to incorporate it into 2017 plans.
Search Engine Journal’s Annual Report on the 2017 State of Digital Marketing reflects the input of more than 230 digital marketers on current practices and how the digital marketing industry is changing.
The Accenture Technology Vision Report touches on both technology and people and discusses the five IT trends and innovations in the 2017
The Deloitte Technology Tech Trends Report explores how companies can become ‘kinetic’ organizations in order to thrive amid ongoing technology-fueled disruption.
Gartner’s Top 10 Strategic Technology Trends for 2017 highlights three themes — intelligent, digital, and mesh — and their disruptive potential across industries.
The Silver Anvil Awards recognize the best public relations programs of the year and the highest standards of performance in the profession. Commonly referred to as “the Oscars of the public relations profession,” the Silver Anvils culminate in a prestigious awards ceremony each spring in the heart of Manhattan.
Best of Silver Anvil 2017
The 2017 Best of Silver Anvil Award was presented to NASA for “A Year in Space: Communicating NASA’s Historic One-Year Mission from Space to Ground.” To find out how NASA’s External Relations Office completed a record-setting year despite a reduction in budget (Click Here)
Best of Silver Anvil 2016
The 2016 Best of Silver Anvil Award was presented to the Air Force Public Affairs for “Helping a Hero: Air Force Public Affairs response to heroic Airman Train incident.” To find out how the cross-country and international public affairs teams worked together to effectively respond to this incident (Click Here)
Best of Silver Anvil 2105
The 2015 best of Silver Anvil award was presented to Carnival Corporation and their agency LDWWgroup for “Cruising to Comeback.” To find out how Carnival managed to not only improve its public perception, but also exceed expectations after the 2012 Costa Concordia capsized and the 2013 engine-fire of its Carnival Triumph (Click here)
Looking for more winning strategies? Check out our members-only access to our database of Anvil Award-winning entries.