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Professional Development Catalog

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  •  Webinar
     Free for PRSA and PRSSA Members
    Moving Beyond Demographics to Better Understand Your Audience

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn how to move beyond demographics to better understand your audience, which will lead to more effective communication and boost your ROI.
    Categories: Communication Strategy
  •  Webinar
     Free for PRSA and PRSSA Members
    Navigating Ethical PR in a Post-Truth World

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Equip yourself with the knowledge and tools needed to protect your clients, your organization and your own professional integrity in an increasingly complex and morally ambiguous world.
    Categories: Emerging Trends, Ethics
  •  Webinar
     Free for PRSA and PRSSA Members
    Navigating the New Normal of Communications in the ’20s … and Beyond

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    What are smart communicators doing to help their brands succeed as the world and our industry evolves at a pace faster than we have ever experienced? Join this PRSA webinar to hear best practices for keeping up with the ever-changing news cycle and demand for content.
    Categories: Branding, Emerging Trends, Media Relations, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Navigating the Transition From Journalism to PR & Comms

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This certificate program will provide journalists and others with an overview of how their skills are relevant to a variety of positions in public relations, as well as the knowledge and tools to adapt them to public relations initiatives.
    Categories: Integrated Marketing Communications (IMC), Media Relations, Special Interests
  •  Certificate Program
     Course/Workshop
    Navigating Today's Reputation Risk Management

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This on-demand certificate of completion program will introduce participants to the factors shaping today’s field of reputation risk management.
    Categories: Crisis & Reputation
  •  Webinar
     Free for PRSA and PRSSA Members
    New Rules for Earned Media in 2023

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Even in the face of shrinking newsrooms and overworked journalists, some PR pros are landing more than their share of coverage. Join this webinar to learn from the pitches that landed the top trade publications and blogs in their industries.
    Categories: Media Relations
  •  Webinar
     Free for PRSA and PRSSA Members
    Online Reputation: Fixing Google Results, Wikipedia and More

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to explore the channels that make up your online reputation and discover tactics you can use immediately.
    Categories: Crisis & Reputation, Techniques & Tactics
  •  Course/Workshop
    Online Study Course for the Certificate in Principles of Public Relations Examination

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Gaining the Certificate in Principles of Public Relations differentiates you from other new college graduates in public relations and related majors who have not passed the Certificate examination. This course helps you prepare for taking the computer-based examination.
    Categories: Accreditation Preparation & Renewal, Communication Strategy
  •  Webinar
     Free for PRSA and PRSSA Members
    Overcoming Common but Difficult Ethical Challenges in PR and Comms

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Engage with industry leaders in this PRSA Learning Webinar created for Ethics Month.
    Categories: Ethics
  •  Webinar
     Free for PRSA and PRSSA Members
    Permission To Play: Encouraging Creative Experiments in Communications

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn the importance of giving communications professionals the permission to experiment with novel ideas, new tactics and innovative strategies.
    Categories: Leadership & Management, Techniques & Tactics
  •  Webinar
     Free for PRSA and PRSSA Members
    Power in the Palm of Your Hand: Creating Pro Videos With Your Smartphone

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Video content has quickly become a nonnegotiable for any brand — but it’s not without its challenges. This webinar will teach you not only how to create great video content with your smartphones but how to launch a video strategy — on any budget.
    Categories: Social Media, Techniques & Tactics
  •  Webinar
     Free for PRSA and PRSSA Members
    Power of Influence: ICON Honorary Co-Chairs Panel Discussion

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    In this session, you will hear from four nationally recognized leaders who each have different views on what the power of influence over organizations looks like and how to best wield it for maximum results.
    Categories: Special Interests
  •  Webinar
     Free for PRSA and PRSSA Members
    PR Writing Hacks

    Dec. 30 – 31, 2099

    Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document.
    Categories: Social Media, Techniques & Tactics, Writing
  •  Webinar
     Free for PRSA and PRSSA Members
    Predictive Analytics in a Polarized World: Using Communications Data To Know What’s Coming Next

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Using real data from media coverage around this year’s election, this webinar will discuss how a combination of predictive technology and human assessment can help communicators respond to being brought into political discussions.
    Categories: Emerging Trends, Techniques & Tactics
  •  Webinar
     Free for PRSA and PRSSA Members
    Principles of Effective Crisis Response

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust.
    Categories: Crisis & Reputation
  •  Webinar
     Free for PRSA and PRSSA Members
    PRSA Storytellers: Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This webinar will share insight about how public relations professionals can effectively navigate digital communication ethics.
    Categories: Emerging Trends, Ethics
  •  Webinar
     Free for PRSA and PRSSA Members
    PRSA Storytellers: Co-creating Your Company’s Purpose and DNA

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn the exact methodology several large multi-national organizations use to develop their DNA in a way that generates enterprise-wide buy-in that gets results.
    Categories: Communication Strategy, Emerging Trends
  •  Webinar
     Free for PRSA and PRSSA Members
    PRSA Storytellers: Command Messages

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    All participants will learn to develop Gumbo Command Messages that provide your publics with Hope-Stability-Compassion-Trust by using The 27-9-3 Gumbo Message mapping technique.
    Categories: Communication Strategy, Techniques & Tactics
  •  Webinar
     Free for PRSA and PRSSA Members
    PRSA Storytellers: Engaging With Comms Students

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    The conversation will center around how the coronavirus pandemic has impacted both the type of content public relations educators are teaching their students and how they are helping their students navigate these uncertain times. The panelists will also discuss how COVID-19 has changed the type of information colleges are communicating to both current and prospective students.
    Categories: Emerging Trends, Techniques & Tactics
  •  Webinar
     Free for PRSA and PRSSA Members
    PRSA Storytellers: Essential Ethics Competencies in Public Relations: Common Deficiencies and Helpful Resources

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to discover the essential ethics skills needed in public relations today, asses your own mastery of these core ethics skills and learn about available ethics resources.
    Categories: Ethics