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Professional Development Catalog

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  •  Free for PRSA and PRSSA Members
    Member Mondays 2026: October Edition

    Oct. 26, 2026, 1 p.m. – 1:45 p.m.

    Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within our professional community. These conversations aim to create a space for meaningful dialogue, collaboration, and the exchange of ideas.
    Categories: Emerging Trends
  •  Webinar
     Free for Independent Practitioners Alliance Section and PRSSA Members
    PRSA IPA Business-Building Webinar Series: Oct. 2026

    Oct. 28, 2026, 2 p.m. – 3 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Certificate Program
     Course/Workshop
    Cultural Fluency for Strategic Communicators

    Nov. 2, 3, 9, 10, 16 and 17, 2026, from 3–4 p.m. EST

    This instructor-led certificate program is designed for communications professionals who want to strengthen their ability to navigate cultural complexity and apply cultural intelligence to real-world communications challenges.
    Categories: Communication Strategy, Diversity & Inclusion
  •  Course/Workshop
     Free for PRSA and PRSSA Members
    Radical Empathy: Tools for Trying Times

    November 4 and 18, 2026, from 3-3:45 p.m. EST

    PRSA invites you to an interactive workshop on radical empathy. Participants will engage in thoughtful dialogue on empathy (and its limits); practice strategies for utilizing empathy in difficult moments; and hone tools to bring into interpersonal and professional environments.
    Categories: Diversity & Inclusion, Techniques & Tactics
  •  Webinar
    AI Pulse: November Briefing

    Nov. 9, 2026, 1 p.m. – 2 p.m.

    Join leading experts each month for timely insights into the latest AI trends, tools, and developments. Designed for PR and communications professionals, this webinar series delivers practical strategies to help you stay ahead in an ever-evolving digital landscape.
    Categories: Emerging Trends
  •  Conference
     Course/Workshop
    Connect on Tour - Dallas/Fort Worth 2026

    Nov. 13, 2026, 9 a.m. – 3:30 p.m. CST

    Dallas, TX

    During this immersive event, you'll hear from communication professionals who are successfully navigating the challenges of reaching mobile and distributed workforces through innovative channel strategies, audience targeting, manager communications and digital workplace solutions.
    Categories: Special Interests
  •  Course/Workshop
    Trust and Influence: Being the Communicator Your Company Needs

    Nov. 18 – 19, 2026

    Atlanta, GA

    Join this event to gain practical insights on using data to tell stronger stories, influencing leadership, navigating complexity and leading confidently during moments of pressure.
    Categories: Communication Strategy, Leadership & Management, Special Interests
  •  Webinar
     Free for Independent Practitioners Alliance Section and PRSSA Members
    PRSA IPA Business-Building Webinar Series: Nov. 2026

    Nov. 18, 2026, 2 p.m. – 3 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Free for PRSA and PRSSA Members
    Member Mondays 2026: November Edition

    Nov. 23, 2026, 1 p.m. – 1:45 p.m.

    Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within our professional community. These conversations aim to create a space for meaningful dialogue, collaboration, and the exchange of ideas.
    Categories: Emerging Trends
  •  Webinar
     Free for Independent Practitioners Alliance Section and PRSSA Members
    PRSA IPA Business-Building Webinar Series: Dec. 2026

    Dec. 9, 2026, 2 p.m. – 3 p.m.

    This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.
    Categories: Special Interests
  •  Course/Workshop
    PR Bootcamp

    Dec. 10, 2026, 9 a.m. – 5 p.m.

    New York, NY

    Whether you’re new to a PR or communications role or have been practicing without formal training, PR Boot Camp expands strategic thinking and sharpens practical skills to help you navigate the day-to-day challenges of the profession.
    Categories: Communication Strategy, Techniques & Tactics
  •  Course/Workshop
    From TV to TikTok: Next Gen Media Training

    Dec. 11, 2026, 9 a.m. – 5 p.m.

    New York, NY

    This high-energy, hands-on workshop equips you with the skills and confidence to succeed across today’s fast-moving media landscape, whether you’re sharing positive news or navigating a crisis.
    Categories: Media Relations, Techniques & Tactics
  •  Webinar
    AI Pulse: December Briefing

    Dec. 14, 2026, 1 p.m. – 2 p.m.

    Join leading experts each month for timely insights into the latest AI trends, tools, and developments. Designed for PR and communications professionals, this webinar series delivers practical strategies to help you stay ahead in an ever-evolving digital landscape.
    Categories: Emerging Trends
  •  Free for PRSA and PRSSA Members
    Member Mondays 2026: December Edition

    Dec. 21, 2026, 1 p.m. – 1:45 p.m.

    Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within our professional community. These conversations aim to create a space for meaningful dialogue, collaboration, and the exchange of ideas.
    Categories: Emerging Trends
  •  Webinar
     Free for PRSA and PRSSA Members
    10 Things Your Boss Wishes You Knew About Technology and Innovation In PR

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This webinar will explore some of the most recent trends in PR technology and innovation.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Webinar
     Free for PRSA and PRSSA Members
    5 Things You Didn't Know About ChatGPT That Can Supercharge Your RPIE Model

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn five powerful ways to pair ChatGPT with the RPIE framework.
    Categories: Emerging Trends, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    A New View of Integrated Marketing Communications Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.
    Categories: Integrated Marketing Communications (IMC)
  •  Webinar
     Free for PRSA and PRSSA Members
    Act Like a Communicator, Think Like a CEO

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.
    Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
  •  Webinar
     Free for PRSA and PRSSA Members
    Advanced AI Strategies and Use Cases for Communications Pros

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.
    Categories: Emerging Trends, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Advanced Crisis Communication Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.
    Categories: Crisis & Reputation, Leadership & Management