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Professional Development Catalog

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  •  Webinar
    AI Pulse: December Briefing

    Dec. 14, 2026, 1 p.m. – 2 p.m.

    Join leading experts each month for timely insights into the latest AI trends, tools, and developments. Designed for PR and communications professionals, this webinar series delivers practical strategies to help you stay ahead in an ever-evolving digital landscape.
    Categories: Emerging Trends
  •  Free for PRSA and PRSSA Members
    Member Mondays 2026: December Edition

    Dec. 21, 2026, 1 p.m. – 1:45 p.m.

    Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within our professional community. These conversations aim to create a space for meaningful dialogue, collaboration, and the exchange of ideas.
    Categories: Emerging Trends
  •  Certificate Program
     Course/Workshop
    One Trusted Truth: Building Integrated Marketing Communications That Move People

    January 20, 27, February 3, 10, 17, 24, 2027, from 3–4:30 p.m. EST

    Participate in this certificate program to learn how to build an integrated marketing communications strategy from the inside out: understanding the organization, identifying its central message, defining and understanding its audiences, selecting the right traditional and digital channels, and bringing it all together in an actionable communications plan.
    Categories: Integrated Marketing Communications (IMC)
  •  Certificate Program
     Course/Workshop
    Elevating Our Game: Harnessing the Power of Communication To Create Impact

    February 11, 18, 25, March 4, 11, 18, from 3–4:30 p.m. ET

    This certificate program focuses on elevating the communication discipline by applying principles of strategy to the processes of communication. It focuses on how to think clearly, how to influence people and how to use language with impact. It also focuses on how communication professionals can prevent or overcome the marginalization of the communication function and to earn a seat at the table as important decisions are being made.
    Categories: Communication Strategy, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Leading With Purpose, Presence and Perspective

    February 23, March 2, 9, 16, 23, 30, 2027, from 3–4:30 p.m. ET

    Strengthen the leadership and management capabilities that drive success in today’s evolving workplace. Designed for emerging leaders, new managers and experienced professionals seeking fresh inspiration and practical strategies, this six-module certificate program delivers actionable insights that can be applied immediately.
    Categories: Leadership & Management
  •  Certificate Program
     Course/Workshop
    Business for Communicators: Applied Financial Acumen for Value Creation Certificate Program

    March 31, April 7, 21, 27, May 5, 12, from 3-4:30 p.m. EDT

    Communicators who speak and apply the language of business position themselves for leadership and influence in the companies they care about. Six interactive modules will build on what participants already know — the audiences, the stakeholder relationships and the power of the right message at the right moment — to provide the financial and business vocabulary to make that expertise visible, heard and applied.
    Categories: Leadership & Management, Special Interests, Techniques & Tactics
  •  Conference
    PRSA Counselors Academy 2027 Spring Conference

    Apr. 5 – 7, 2027

    Carolina, Puerto Rico

    Presented by the PRSA Counselors Academy Section, the annual conference brings together PR Agency owners and executives to address the evolving changes in the public relations landscape.
    Categories: Communication Strategy, Executive Level, Leadership & Management
  •  Webinar
     Free for PRSA and PRSSA Members
    10 Things Your Boss Wishes You Knew About Technology and Innovation In PR

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This webinar will explore some of the most recent trends in PR technology and innovation.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Webinar
     Free for PRSA and PRSSA Members
    5 Things You Didn't Know About ChatGPT That Can Supercharge Your RPIE Model

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn five powerful ways to pair ChatGPT with the RPIE framework.
    Categories: Emerging Trends, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    A New View of Integrated Marketing Communications Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    In this fresh take on advanced IMC techniques, learn how to incorporate newer trends like storytelling, influencer marketing and AI into your integration strategies and tactics to help create a seamless, transparent journey for every audience.
    Categories: Integrated Marketing Communications (IMC)
  •  Webinar
     Free for PRSA and PRSSA Members
    Act Like a Communicator, Think Like a CEO

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Your communications team is a master of their domain. However, you need them to go beyond being great communicators — you need dynamic employees trained to look around corners, consider holistic enterprise goals and keep an eye on the bigger picture. In short, you need them to think like a CEO.
    Categories: Communication Strategy, Leadership & Management, Techniques & Tactics
  •  Webinar
     Free for PRSA and PRSSA Members
    Advanced AI Strategies and Use Cases for Communications Pros

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar for an action-packed session that goes far beyond basic AI theory. Matusky will offer sophisticated, real-world insight into how AI can truly transform PR workflows, results and impact.
    Categories: Emerging Trends, Techniques & Tactics
  •  Certificate Program
     Course/Workshop
    Advanced Crisis Communication Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Designed as an on-demand certificate of completion program, PRSA’s Advanced Crisis Communication Certificate Program will equip communicators with an easy to-use framework to plan for foreseeable crises, as well as prepare you to communicate quickly when the unforeseen occurs.
    Categories: Crisis & Reputation, Leadership & Management
  •  Certificate Program
     Course/Workshop
    Advancing Your Communication Strategy in Diversity, Equity and Inclusion Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Acquire the tools needed to build a strategic approach to communication planning, and advance diversity, equity and inclusion issues in the public relations profession and workplaces to achieve better public relationship outcomes.
    Categories: Communication Strategy, Diversity & Inclusion
  •  Webinar
     Free for PRSA and PRSSA Members
    AI Prompting Strategies for PR Results

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Watch this on-demand webinar to learn a proven framework for writing AI prompts that deliver accurate, on-brand results.
    Categories: Communication Strategy, Emerging Trends, Techniques & Tactics
  •  Webinar
    AI Tools for the Modern Communicator: Technology, Ethics and Future Trends – Part 1

    On-Demand

    Designed to equip working PR professionals with foundational AI knowledge, this series emphasizes how AI can enhance strategic decision-making, foster innovation, and ensure ethical practices in the rapidly advancing field of contemporary public relations.
    Categories: Emerging Trends, Ethics, Techniques & Tactics
  •  Webinar
    AI Tools for the Modern Communicator: Technology, Ethics and Future Trends – Part 2

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    The AI Tools for the Modern Communicator: Technology, Ethics and Future Trends video series is designed to provide an update to the original series and equip professionals with the latest developments in the fast-evolving AI landscape.
    Categories: Emerging Trends, Ethics, Techniques & Tactics
  •  Webinar
     Free for PRSA and PRSSA Members
    APR Panel Presentation: Secrets to Success

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to see what a “great” APR panel presentation looks like as Juanita Traughber, MBA, APR, shares the presentation she made as part of her Accreditation process.
    Categories: Accreditation Preparation & Renewal
  •  Course/Workshop
    APR Practice Examination

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This practice test covers the knowledge, skills and abilities needed to prepare you for the Accreditation in Public Relations (APR) examination.
    Categories: Accreditation Preparation & Renewal
  •  Course/Workshop
    APR Virtual Study Course

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This virtual study course is designed to prepare professionals for Accreditation in Public Relations (APR) process.
    Categories: Accreditation Preparation & Renewal