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Professional Development Catalog

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  •  Webinar
     Free for PRSA and PRSSA Members
    Evolving Your Organization Beyond AVEs

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this PRSA Learning webinar to learn why you need to evolve now, more than ever, away from AVEs.
    Categories: Measurement & ROI
  •  Certificate Program
     Course/Workshop
    Executive Leadership Certificate Program

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    This certificate program will cover the key components needed to become a highly effective communications executive. Participants will learn how to lead with authenticity, emotional intelligence, inclusivity and strong ethics.
    Categories: Leadership & Management
  •  Webinar
     Free for PRSA and PRSSA Members
    Five Ways To Integrate Cultural Strategy Into PR Plans

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to encounter data, relatable stories and actionable tips that illustrate intersecting PR with DEI principles like respecting culture and values. Sure to empower professionals from any size organization to become better advocates and use PR for social good.
    Categories: Diversity & Inclusion, Techniques & Tactics
  •  Webinar
     Free for PRSA and PRSSA Members
    From Here to Sobriety: The Softer Side of Leadership

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn how revealing your “softer side” — asking for help, bein present for those you care about most, being willing to show vulnerability and more — can help you become a more effective leader.
    Categories: Leadership & Management
  •  Webinar
     Free for PRSA and PRSSA Members
    Future Watch 2024: Key Trends and Events Public Relations Practitioners Should Have on Their Radar in the Coming Year

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn about potential trends and events to watch for in the coming year. Futurist Stephen Dupont, APR, Fellow PRSA, will discuss how to scan for signals of change, how to prepare for game-changing events and how the action you take today matters in achieving the future you want tomorrow.
    Categories: Emerging Trends
  •  Webinar
     Free for PRSA and PRSSA Members
    Future Watch 2025: Key Trends Every PR Professional Should Have on Their Radar Screen in the Coming Year

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn about the potential signals of change, how to prepare for game-changing events, and the action you, as a PR professional, should consider taking today to help your organization become more resilient.
    Categories: Emerging Trends
  •  Webinar
     Free for PRSA and PRSSA Members
    Future Watch 2026: Changes and Trends You Should Have on Your Radar

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn about potential signals of change and gain practical steps that you, as a PR professional, should consider taking today to help your organization better navigate the future.
    Categories: Communication Strategy, Emerging Trends
  •  Webinar
     Free for PRSA and PRSSA Members
    Generative AI for PR Counselors

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn how generative AI technologies — built on machine learning algorithms — could fundamentally change the communications and marketing industry by analyzing examples from actual searches.
    Categories: Communication Strategy, Emerging Trends, Special Interests
  •  Webinar
     Free for PRSA and PRSSA Members
    Getting It Right: Diversity and Inclusion in LGBTQ and Latinx Communications

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    In this webinar, PR and communications professionals will hear more about these communities and issues as they learn concrete steps to incorporate inclusiveness in critical business functions of their work and improve their own career competencies.
    Categories: Communication Strategy, Diversity & Inclusion, Leadership & Management
  •  Webinar
     Free for PRSA and PRSSA Members
    How Can Practitioners Make Their Crisis Communication Evidence-based?

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn about several crisis communication theories that are supported by empirical data, including Situational Crisis Communication Theory and Stealing Thunder Theory, along with other emerging research in the field.
    Categories: Crisis & Reputation
  •  Webinar
     Free for PRSA and PRSSA Members
    How To Best Prepare Your Leaders To Speak Publicly and Manage Their Social Media Presence

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn the fundamentals of preparing your leaders to speak publicly during webinars, virtual conferences and in-person events.
    Categories: Leadership & Management, Special Interests
  •  Webinar
     Free for PRSA and PRSSA Members
    How to Evolve Your Leadership Style So People Will Follow You Despite Any Uncertainty

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this PRSA Learning Webinar to learn about how you can be the kind of leader that people will want to follow, no matter what lies ahead.
    Categories: Leadership & Management
  •  Webinar
     Free for PRSA and PRSSA Members
    How To Get Your Point Across Quicker: Mastering the Art of Proactive Communication

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this webinar to learn about strategies for anticipating and addressing rebuttals through fact-based preparation, understanding audience psychology and delivering your message with clarity and conviction.
    Categories: Communication Strategy, Techniques & Tactics
  •  Webinar
     Free for PRSA and PRSSA Members
    How to Tell Authentic Stories That Shift the Narrative

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Learn how strategic storytelling can shape our organizations, build connection and bring about change.
    Categories: Branding, Communication Strategy, Social Media, Techniques & Tactics
  •  Webinar
     Free for PRSA and PRSSA Members
    How To Work With Health Care Journalists During Disruption To Keep Your Brand Relevant

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    How can you keep your brand part of the conversation during this tumultuous time? Join this webinar to learn insights on how to bridge the gap between journalists’ wants and your brand’s needs in the current media environment.
    Categories: Media Relations
  •  Webinar
     Free for PRSA and PRSSA Members
    In the Wake of Tragedy: Best Practices From Orlando's Nightclub Shooting

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    When an unimaginable tragedy strikes your community or your business, are you prepared to respond and endure the short- and long-term impacts? Hear directly from a panel of public relations experts detailing their response to the Orlando nightclub shooting.
    Categories: Communication Strategy, Crisis & Reputation, Social Media
  •  Webinar
     Free for PRSA and PRSSA Members
    Liven Up Your PR Writing

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.
    Categories: Communication Strategy, Techniques & Tactics, Writing
  •  Webinar
     Free for PRSA and PRSSA Members
    Make Video Work for You: Driving Media Outreach and Social Media Engagement

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    The inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. This webinar will expand on these strategies to explain when incorporating video is the correct approach. We’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements.
    Categories: Media Relations, Social Media
  •  Webinar
     Free for PRSA and PRSSA Members
    Maximizing Internal Comms' Newfound Influence in a Purpose-Driven Workplace

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    Join this PRSA Learning Webinar fireside chat to learn how to evolve your internal communications strategy and tactics to shape an employee experience in today’s purpose-driven, post-pandemic workplace.
    Categories: Leadership & Management
  •  Webinar
     Free for PRSA and PRSSA Members
    Mayo Clinic’s Approach to Social Unrest and Issues Management

    Dec. 30, 2099 5:01 a.m. – 6:01 a.m.

    In this webinar, learn first about the scorecard and how it continues to evolve to meet changing external dynamics and our organization's internal needs. Then, hear about other processes and templates Mayo Clinic uses for a consistent approach to issues management across all its sites and areas of expertise.
    Categories: Communication Strategy, Techniques & Tactics