Busting the Myth that Working Harder Leads to Success

Sure, you could just work harder. In fact, for many years, that was the right factor for success. But if you think that will work for you today, you’re out of luck. Nick Leighton takes us on a speaking journey from being hijacked in Pakistan, to having tea with Royalty in England. With keen observations of how society and agency life have changed due to COVID-19 and sincere understanding of different generations (sorry Millennials, maybe you were right), Nick shows us what is new, so PR agency leaders can make a rapid change today for a better future tomorrow. You’re welcome.

Nick Leighton, Serial Agency Owner, Speaker & Coach 
Nick Leighton believes that agency owners should make more money and have more free time to achieve their personal life objectives. He does this through his best selling book (Exactly Where You Want to Be – A Business Owner’s Guide to Passion, Profit & Happiness), professional speaking, executive coaching business owners, and by facilitating peer-advisory-boards. Over the past 25+ years Nick has worked in North America, South America, Europe, the Middle East, Africa and Asia. As a seasoned entrepreneur he has founded, managed and sold multiple public relations and marketing agencies and advised countless Fortune 500 companies, SMB’s, non-profit organizations, and even a few political leaders and members of royalty. Nick owns and operates a coaching and peer-peer-advisory board (www.ExactlyWhereYouWantToBe.com) a Middle East PR agency (www.NettResults.com) and a project management company (www.inScopeGroup.com).
Nick’s first degree was in psychology, and he followed this with an MBA from Leicester Business School in the United Kingdom, a center of excellence in marketing. He is also a certified sommelier. Nick is also an Adjunct Professor at Chapman University in Orange, California where he lectures graduate and post-graduate classes in marketing, crisis communications & coaching. Nick settled in Orange County, CA in 2005, has an Entrepreneurial wife, a 19-
year-old son at UCLA and a 14-year-old varsity dance daughter.

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