Crisis Management in The Age of Social Media
April 22, 2021 2:00 p.m. – 3:00 p.m.
The digital/social age has revolutionized the way we generate, distribute and consume news. During a crisis situation, fear feeds the fire and can spread quickly on social platforms, causing instant havoc on your brand. Now more than ever, it is important to develop a strong proactive strategy to take control of a situation, rather than being reactive. If you don't have a plan in place, you can lose control over a situation and your business could experience unnecessary damages.
The COVID-19 pandemic has only heightened the importance of having a strong social media crisis plan and how to plan for anything. There are many key learnings from the pandemic and understanding how to be proactively prepare for any situation.
Shana's presentation will provide companies with an education of what a crisis is, how to proactively plan for a crisis, how to create organizational processes to set you up for success, and how to create a strong proactive plan. Shana will provide examples of crisis case studies to reinforce the dos and don'ts of a crisis and the role social media plays.
The COVID-19 pandemic has only heightened the importance of having a strong social media crisis plan and how to plan for anything. There are many key learnings from the pandemic and understanding how to be proactively prepare for any situation.
Shana's presentation will provide companies with an education of what a crisis is, how to proactively plan for a crisis, how to create organizational processes to set you up for success, and how to create a strong proactive plan. Shana will provide examples of crisis case studies to reinforce the dos and don'ts of a crisis and the role social media plays.
