Human Motivation

This session draws from many experiments that explore how human beings make decisions and how you can use this information to influence outcomes that are favorable to you. It will explore how you should price your offerings to win more assignments and make more money on the work you do. Learn how to charge more and still close the deal more often. Beyond sales, this session will examine what people value most. The results will surprise you and help you achieve far greater results in business and your personal lives.

1 Understand how why people make irrational decisions
2 Get the price you deserve on your work
3 Help employees deliver more complete results

Darryl Salerno
President & CEO
Second Quadrant Solutions

Darryl Salerno has spent more than 30 years in the management of Public Relations agencies.  Currently he is president of Second Quadrant Solutions, an organization that specializes in working with professional service firms to improve their business performance, profitability, systems, and management training programs.  

He is also the creator of Staff Allocation Solutions, the only staff and budget management system developed specifically for public relations agencies by public relations professionals.

Previously he was Chairman and CEO at Magnet Communications (now Havas PR,) Chief Financial Officer at both Edelman and Ruder-Finn and was a member of the board of directors at Burson-Marsteller.  

At Burson-Marsteller he held a variety of functions including Worldwide Director of Finance, Chief Administrative Officer, Worldwide Director of Information Technology, President of BM Enterprises and Director of Creative Services.

Darryl is a member of American Mensa, The Public Relations Society of America, The Counselors Academy and The Mathematical Association of America.  His current passion is doing stand-up comedy.

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