Measurement on a Shoestring Budget

As communicators' budgets have been cut drastically during the pandemic, PR pros have been forced to get creative with measurement and reporting on tight budgets. Learn from industry thought-leaders on how to prioritize measurement with minimal funds.

- Hear from the panelists on how they have pivoted to measure public relations efforts with limited resources
- Tap into ideas for measuring and reporting on the cheap
- Learn how to get c-suite buy-in for PR measurement and reporting tools