Mind. Blown. The Eye-Opening Science Behind High-Conversion Engagement
October 26, 2020 2:30 p.m. – 3:20 p.m.
Session Type: Marketing Communication
You have the solution to a problem that your audience needs — they just might not know it yet. Did you know that only 5% of decisions are made in the conscious mind while 95% of decisions are made in the nonconscious, emotional centers of the brain? Yet nearly all professional communication is developed to target only the 5% conscious mind.
After more than 10 years of research and development, The Engagement Science Lab’s founder, Elizabeth Edwards, created the only professional communication method designed to activate 100% of the decision-making mind: NeuroPsychological Engagement (NPE). With NPE, we explore the biases within your key audiences that stop them from engaging with your messages. We drill down into the messages that light up their emotional reasoning and make it through their filters. No. More. White. Noise.
Merging the fields of communication, marketing, neuroscience, psychology and behavioral science, NPE is the key to brands being heard, being believed and being convincing to both the conscious and nonconscious mind. Never before in the history of communication have we lived in a more noisy and competitive age. Cognitive overload forces us to use more precise tools to sculpt brand engagement and communication that converts.
By the end of this session, participants will be able to:
• Identify what engagement really means to truly connect with their audience on an emotional level that has been proven to affect decision making.
• Determine what tools are available to map responses to messages.
• Describe five ways to build content that engages their audience both intellectually and emotionally.
After more than 10 years of research and development, The Engagement Science Lab’s founder, Elizabeth Edwards, created the only professional communication method designed to activate 100% of the decision-making mind: NeuroPsychological Engagement (NPE). With NPE, we explore the biases within your key audiences that stop them from engaging with your messages. We drill down into the messages that light up their emotional reasoning and make it through their filters. No. More. White. Noise.
Merging the fields of communication, marketing, neuroscience, psychology and behavioral science, NPE is the key to brands being heard, being believed and being convincing to both the conscious and nonconscious mind. Never before in the history of communication have we lived in a more noisy and competitive age. Cognitive overload forces us to use more precise tools to sculpt brand engagement and communication that converts.
By the end of this session, participants will be able to:
• Identify what engagement really means to truly connect with their audience on an emotional level that has been proven to affect decision making.
• Determine what tools are available to map responses to messages.
• Describe five ways to build content that engages their audience both intellectually and emotionally.
