Multicultural Communication: Best Practices for Extending Your Brand Communications

October 26, 2020 1:30 PM – 2:20 p.m.

Learn from leading multicultural advocates on how to target your message to a diverse audience. Authentically communicate with a distinctive voice to extend your brand reach. 

By the end of this session, participants will be able to:
• Identify diverse audiences through research. 
• Connect with audiences through listening and outreach. 
• Meet your audience where they engage. 
• Learn to speak in their voice.
HindaChalew-headshot
Hinda Chalew

VP product marketing, Business Wire

Moderator

head shot of LaTricia Woods-Mahogany
LaTricia Harper Woods, APR

Owner, Mahogany Xan Communications, LLC

Presenter

head shot of Christina Yumul
Christina Yumul, APR

founding principal, The Change Agencies

Presenter

headshot of Bernadette Morris
Bernadette A. Morris, M.P.A.

President/CEO, Sonshine Communication

Presenter