Searching For 2021: The Why Behind A Unified Approach To SEO & SEM
April 21, 2021 2:00 p.m. – 3:00 p.m.
Search is evolving at a breakneck pace, with search engines prioritizing zero-click searches with instant answers to queries, obsessing about user intent and making advertising simultaneously more accessible to the masses and more complex to execute successfully.
For most brands, the total search picture lives in (at least) three different silos: PPC, SEO & Analytics - not to mention internal and external stakeholders. The fractured view of the search landscape that emerges from this makes optimizing your SEO & PPC difficult and solving for your customers' intent virtually impossible. In this session, we'll take a deep dive into the factors driving these changes to the SERP, make a few intelligent predictions about what's happening next, and provide attendees with 5 actionable strategies for maximizing the potential of search for their organization.
This session takes a step back, focusing on the overall search picture, with a focus on helping attendees understand (a) what search engines are looking for; (b) what target audiences expect (c) how we can create cohesive, integrated frameworks to maximize the vast potential of search in 2020 and (d) how to quantify the impact of all of that.
For most brands, the total search picture lives in (at least) three different silos: PPC, SEO & Analytics - not to mention internal and external stakeholders. The fractured view of the search landscape that emerges from this makes optimizing your SEO & PPC difficult and solving for your customers' intent virtually impossible. In this session, we'll take a deep dive into the factors driving these changes to the SERP, make a few intelligent predictions about what's happening next, and provide attendees with 5 actionable strategies for maximizing the potential of search for their organization.
This session takes a step back, focusing on the overall search picture, with a focus on helping attendees understand (a) what search engines are looking for; (b) what target audiences expect (c) how we can create cohesive, integrated frameworks to maximize the vast potential of search in 2020 and (d) how to quantify the impact of all of that.
